MTM Analysis
18 April 2024

Fees- A Game of Russian Roulette?

It is the time of year when schools are thinking in earnest about setting their fees for September, married against the need to keep staff salaries competitive as well as the impending, and as yet unknown, VAT conundrum. Each institution will have to consider with care its own unique set of circumstances to complement the national picture across the sector, ...

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MTM Analysis
27 January 2024

Price Elasticity of Demand

The team at MTM Consulting first wrote about the importance of fee elasticity in independent schools in 2022 and we have been delighted to see, over the last 12 months, that more and more schools are realising that fee elasticity is a crucial concept for the sector. As families weigh the benefits of private education against its costs, schools must ...

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MTM Analysis
27 January 2024

The future of independent schools

With unerring regularity, the British press tends to feature a diverse range of articles about this country’s independent schools, usually accompanied by a picture of a haughty young fellow wearing Eton uniform, or vast palaces perched amidst acres of lush playing fields, as if these are true representations of the entire sector. Their stories depict a fantasy-land of received pronunciation ...

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MTM Analysis
25 September 2023

The Significance of Parent Satisfaction Surveys

In the fiercely competitive and increasingly challenging landscape of independent education today, parental satisfaction has emerged as a crucial determinant of success. We believe the key to understanding the needs, expectations, and pain points of your families often lies in the regular implementation of parental satisfaction surveys. And while free or cheap software solutions may seem tempting, schools are now ...

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MTM Analysis
25 September 2023

Survival of the Fittest?

Another new academic year beckons at a time of significant challenge for the independent sector; leaders both experienced and new will have to contend with operational matters of course – including a change in the ISI inspection framework, an unsympathetic standpoint from Ofqual about tougher grade boundaries for public examinations as well as increased mental health and absence statistics – ...

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MTM Analysis
1 March 2023

The Oxbridge Alarm Bells Webinar – Our Review

Introduction to Oxbridge and Independent Schools We were delighted to welcome so many Heads, Governors and Heads of Marketing to our latest webinar on the subject of Oxbridge and independent schools. Questions included ‘Positive Discrimination – Fact or Fallacy?’ and does Oxbridge still delivers the skills that employers are prioritising.  The webinar was set to be a lively one! The ...

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MTM Analysis
7 February 2023

Independent Schools – Top Tips for Digital

We are living through interesting and exciting times. The digital world has evolved so quickly that standing still can be the same as moving backwards. This can be true of any walk of life, but it’s particularly relevant when talking about marketing for independent schools. Brand awareness has always been a pivotal part of any business and one of the ...

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MTM Analysis
19 January 2023

Truly Preparing our Pupils for the Future

Following on from the Future Fwd report, undertaken by MTM Consulting for Warwick Schools Foundation, James Barnes from the Learning Skills Trust tackles some of the bigger questions around educating the workforce of tomorrow. Twelve years ago four prep school Heads decided that the route to pupil success in life, was not going to be achieved by continuing to prepare ...

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MTM Analysis
11 November 2022

Fee Elasticity – What You Need to Know

The issue of fee elasticity is more relevant now than ever.  Independent schools up and down the country face a difficult time economically in the months and years ahead.  Soaring energy costs, teachers’ pensions, the contracting of the market and the very real prospect of the loss of charity status.  These all threaten to cause serious damage to the bottom ...

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MTM Analysis
10 November 2022

Diamond Model Schools and ISI Compliance

Recently we have spoken to several senior leaders at independent schools operating the diamond model. They have expressed concern over how they may fare on the issue of separation between genders, as the ISI catches up on overdue inspections. ISI guidance was published in May 2022 in relation to those independent schools operating the diamond model, where pupils are segregated ...

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MTM Analysis
20 September 2022

The Future of Education: Parents Reveal Their Opinions

Foreword – by Richard Nicholson, Warwick Independent Schools Foundation MTM’s Managing Director, James Leggett, enjoyed presenting the findings of the survey at our inaugural FutureFwd conference, where we aimed to look at education afresh. What should we be doing in our schools to enable our young learners to make fulfilling contributions to their future workplaces and local communities? Leaders from ...

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MTM Analysis
13 May 2022

The Confidence Index results are in: UK independent school leaders’ top concerns

The very first Confidence Index results are in. UK independent school heads, bursars, marketers and admissions professionals responded to the survey we ran in conjunction with School Management Plus earlier this year in their droves and the feedback makes for fascinating reading. MTM’s Managing Director James Leggett provides the analysis and the background to The Confidence Index 2022. When the ...

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MTM Analysis
13 May 2022

Successfully launch a nursery – Early Years new ‘one-stop-shop’

An Early Years ‘one-stop-shop’ helps investors, owners and schools to make a go of new settings. There is a huge amount to consider when you launch a nursery or pre-school and every decision has an impact on the business’ chance of success. That’s why we at MTM have teamed up with two other experts in the field of Early Years ...

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MTM Analysis
13 May 2022

A toolkit for pupils’ mental health

More than half of all mental health issues are developed by the age of 14, which is why we at MTM are supporting the children’s mental health charity Happy Space UK, whose Chief Operating Officer Tegan Creedy explains the importance of providing schools with the resources they need to deliver a wellbeing education that supports young people and reassures their ...

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MTM Analysis
11 March 2022

MTM forms partnership to create one-stop-shop for new early years settings

MTM Consulting has teamed up with Toddleworld Nursery Management and TG Escapes Eco-Buildings to provide support for prospective investors, nursery owners and independent schools considering establishing a new early years setting.   Combining MTM’s expertise in market research for education with Toddleworld’s consultancy services and TG Escapes’ eco-friendly modular buildings offers a package of support to help establish the viability of ...

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MTM Analysis
17 January 2022

Engagement: the foundation of effective fundraising for schools

Building relationships with the school community must be the foundation of any schools’ development programme if it is to be successful, writes Louise Bennett, Chief Executive Officer of the Institute of Development Professionals in Education (IDPE). As the membership association for schools’ development, we are often asked, ‘what is schools’ development’? It is often assumed that schools’ development is just ...

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MTM Analysis
17 January 2022

Don’t grow out, grow up (or down)

Vertical growth is a familiar strategy in the commercial world, and this approach to expansion can bring real benefits for independent schools, writes MTM’s Head of Business Development Daniel Cohen. We at MTM receive regular enquiries from independent and state schools looking to increase the number of pupils on their rolls. Even education providers that are secure in their admissions ...

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MTM Analysis
3 December 2021

MTM and ISMP launch annual UK independent education sector leadership, marketing and finance survey

The Confidence Index An annual online survey designed to provide an ongoing barometer of the leadership, marketing and finance elements of the UK independent schools sector is being carried out in January and February 2022 by MTM Consulting in partnership with Independent School Management Plus (ISMP). The Confidence Index 2022 asks heads, bursars, marketers and admissions professionals in UK independent schools ...

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MTM Analysis
8 October 2021

Mind the education cash gap

What is the education cash gap?   The latest Institute for Fiscal Studies report into education funding in England highlights the significant drop in state-school per-pupil spend. But how helpful is it to compare this with the gradual increase in independent school fees, asks James Leggett, Managing Director of education business specialist MTM Consulting. This articles highlights the education cash ...

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MTM Analysis
27 September 2021

Past pupils are pleased to be paying it forward

Past pupils show their gratitude through donations   School development professionals know that sneaking a peak at your past pupils’ bank balances isn’t enough to ensure they’ll make a donation to their old school. The key is to personalise your approach so that alumni have opportunities to support aspects of school life that are still important  to them, writes MTM’s Director ...

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MTM Analysis
27 September 2021

Strategic partnership: it’s a win-win situation

Independent schools are increasingly making use of strategic partnerships to boost their brands, but also to exchange expertise, use of facilities or some other commodity, to the mutual benefit of both, reports MTM’s Head of Business Development, Daniel Cohen. The tentacles of strategic partnership have been weaving their way through the majority of business sectors in recent years, from the music industry ...

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MTM Analysis
27 September 2021

Standing up to state school competition

The latest data from the Department for Education shows that the proportion of England’s children attending independent schools continues to fall. With greater investment making many state schools an increasingly attractive option for families who could in fact afford to pay school fees, how can the independent education sector remain resilient? MTM’s Managing Director James Leggett offers some insight. The results of the ...

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MTM Analysis
7 September 2021

MTM in the news: In Focus: Beware the rising challenge of the state sector

The DFE’s school census offers vital intelligence for independent schools looking to hold their position in the market, writes James Leggett… Those responsible for crunching the admissions numbers in English independent schools find the annual DfE school census data particularly useful context. This school census data is especially useful in that it indicates countrywide trends that are most often rooted in ...

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MTM Analysis
5 September 2021

MTM in the news: Looking ahead

All businesses need to be able to forecast for future performance and independent schools are no exception. Strategy and finances should be intertwined, Daniel Cohen reports for Independent Insights magazine… Setting key performance indicators, modelling cash flow and producing financial projections are all essential in ensuring that the path the school is on leads to stability and success. However, in ...

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MTM Analysis
19 October 2020

How has Covid affected UK schools’ international admissions?

The worldwide pandemic does not seem to have impacted unduly on the number of international boarding students returning to UK schools for the new academic year, but clearly schools have had to change the way they communicate with prospective students and their families from abroad. More than half of boarders attending UK boarding schools are from families that are not ...

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MTM Analysis
1 September 2020

Awareness, Retention & Growth

Running an independent school is difficult, running an independent school as a business is a necessity. Now, I do appreciate that is anathema to many that work within the Education sector, but to be able to provide a top-class education to your students, you must have a solid business underfoot. This allows for investment in equipment, facilities, teaching & innovation ...

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