We at MTM Consulting are experts in education market research, analysis and real-world recommendations, which are focused on driving organisations further.

For more than 35 years, MTM Consulting has supported schools (state and independent), universities and other education providers to remain in business and to develop and thrive, whatever the economic climate. We provide solid data, insightful analysis and clear recommendations to enable organisations to plan for future stability and success and to uphold their responsibilities to parents who entrust them with their children’s education.

In fact, we’ve worked with more than 500 schools and researched more than 250,000 parents. Our feasibility studies, supply and demand analyses and stakeholder research projects are all designed to help school business leaders to understand the potential of their organisation’s market, where they stand against their competitors, what the market wants and what it does not want, and equip them with the information they need to make the right decisions going forward.

Information to support education decision-makers

MTM Consulting’s support of its education clients is based on facts alone.

Our market research products are designed to focus on providing the data required to make crucial decisions on resourcing and activities to:

  • improve recruitment and increase the school roll
  • minimise student attrition and improve retention
  • and raise the organisation’s profile in its target market and the education sector in order to attract families, teaching and non-teaching staff, leaders and governors who will bring their skills and work as a team to ensure the organisation’s future success

MTM uses UK-wide demographic information and a combination of qualitative and quantitative research methods to acquire exactly the data required to inform clients of the realities of their organisation’s situation.

Of course, we don’t expect our education clients to be experts in market research themselves – through a series of friendly, collaborative discussions our team members are able to work with clients to ascertain the information that would be of greatest benefit to them in their decision-making.

Our suite of market research products is infinitely customisable to suit the needs of individual clients and can be combined to create a totally bespoke market research project designed to meet clients’ needs exactly.

We ensure that the pricing of our products is transparent, and realistic in relation to education organisations’ budgets. In fact, we have recently revisited our offer in order to break down projects into distinct elements to improve affordability, particularly with smaller organisations in mind. We also offer subscription packages and the opportunity to spread payments over time.

Sector insight and analysis

With more than three decades’ experience of market research for the education sector, MTM can offer a deep well of knowledge and skills when it comes to interpreting the data we are able to discover.

Our researchers have at their fingertips many years’ worth of sector- and country-wide data and are adept at using this to benchmark our clients’ performance. This helps business leaders to develop a real understanding of their organisation’s position and to see ‘the bigger picture’ and the potential in their market.

Sometimes it is not just what the data shows, but what it doesn’t show – our experts are able to draw attention to the gaps in an education organisation’s performance that can be crucial when making decisions on areas of future development.

Real-world recommendations for success

Having sourced the most appropriate data and information and analysed it in relation to the sector and relevant factors, education organisations need to know the next steps towards achieving their aims.

MTM works with a team of business professionals, all with proven track records in their fields, who work with our clients to maximise the opportunities revealed by market research and analysis. Business, marketing and international expertise is on offer to ensure that the client is able to develop a practical action plan – and a set of key performance indicators that will allow it to be assessed and scrutinised – as the organisation heads towards achieving its objectives.

Our business professionals are collaborative team-workers, but they also have the strength and experience to draw our clients’ attention to areas of weakness and aims that are unachievable – we know that facing up to these realities makes for a healthier business in the long term and ensures that funds and resources are focused on attainable goals.

Long-standing relationships with education clients

We maintain very strong relationships with our clients, many of whom we have worked with on a regular basis for decades. Please read a selection of our case studies.

Rather than engaging MTM as a supplier, we like to think we are part of the team, offering information, skills and experience to support education organisations to maximise their business potential and provide a secure learning experience for their students well into the future.

Communication with our clients is on-going and we constantly ask which aspects of our service they have most appreciated, and which could be developed. We act on this feedback and hone our products and services to make sure that they offer our clients exactly what they need.

Supporting the education sector

It is our great pleasure to see our education clients succeed. There can be no better business to be in than education, and MTM is a staunch supporter of parents’ right to choose the environment in which their children are taught – state or independent, small or large…

We work with education providers of all kinds and we are firm believers in the importance of a breadth of offering to suit all families.

Success in the long-term

MTM is an established education market research company, which has a true understanding – built over three decades – of the sector, coupled with unparalleled skills and experience to support education business leaders to make the decisions that will lead their organisations to be steadfast and successful in the long-term, for the benefit of their stakeholders, staff and students.

Get in touch!

To discuss market research, strategy or support to keep your education organisation on track for success, please get in touch with our friendly team!

Telephone: 01502 722 787

Email us