In a competitive and fast-changing early years landscape, nurseries cannot rely on reputation alone. Birth-rate decline, shifting working patterns, new providers entering the market, and increased expectations from parents mean...

2026 childcare market trends to follow The UK childcare sector is entering one of the most transformative periods in its history. With government funding changes, shifting parent expectations, and new...

This article is part of our series on understanding today’s independent school parents. Download our companion personas — The Hamiltons, The Parkers, The Desais and The Bakers — for a...

Using market data to improve admissions Parents rarely make snap decisions about schools. They piece together a picture over weeks and months, weighing the fit for their child against a...

Families are changing, budgets are tight, and competition is real. With education sector analysis UK, school leaders can move from guesswork to evidence, focusing effort where it will count. We...

A good school marketing plan isn’t about adding noise. It’s about filling your places with the right pupils. This guide is designed for independent schools and Multi Academy Trusts (MATs)...

Your school website should act as a virtual front door, welcoming prospective parents, students, and stakeholders into your world. Crafting an effective and engaging website might seem like a daunting...

In the fiercely competitive and increasingly challenging landscape of independent education today, parental satisfaction has emerged as a crucial determinant of success. We believe the key to understanding the needs,...

Foreword – by Richard Nicholson, Warwick Independent Schools Foundation MTM’s Managing Director, James Leggett, enjoyed presenting the findings of the survey at our inaugural FutureFwd conference, where we aimed to...