Top Tips For Your School Website

Your school website should act as a virtual front door, welcoming prospective parents, students, and stakeholders into your world. Crafting an effective and engaging website might seem like a daunting task so we’ve got our friends at Lykke Digital to give us some simple tips!

Unique and Accessible School Website Design

Did you know that 94% of first impressions are design-related? Stand out from the crowd with a visually distinctive and user-friendly design that reflects your school’s values. Don’t forget to ensure your website adheres to accessibility guidelines, ensuring a warm welcome to all users, including those with disabilities.

Mobile-First Design

Mobile usage is soaring, and so should your website’s mobile-first design. Rather than just responding to mobile devices, create a mobile experience that’s as good as the desktop version. It’s all about providing a seamless and engaging journey, no matter the screen size.

Fast Load Times

In this fast-paced world, patience is scarce. Don’t let slow-loading websites deter visitors! Optimise those images and choose reliable hosting to ensure your website loads in a flash, preventing potential visitors from bouncing away.

Simple Navigation

Lost in a labyrinth of menus? Streamline your website navigation to help visitors find information quickly. Aim for a 1-2 click rule – the easier the journey, the higher the engagement.

Engaging and Informative Content

Content is king, but how you present it is the true ruler. Today’s visitors love to scan, not read lengthy paragraphs. Use headings, bullet points, and calls to action to keep their attention. Colors and fonts can add that extra touch of excitement.

Optimised for Search Engines

Don’t hide in the shadows of search results! A good SEO strategy can be a game-changer. If you lack the expertise in-house, consider outsourcing to ensure your website shines in search rankings.

Safe and Secure Hosting

With the increasing number of cyber-attacks on schools, make sure your website rests on a safe and secure platform. Ask the right questions and choose wisely when it comes to your hosting provider.

Great CMS (Content Management System)

Empower your school staff to keep content fresh and up-to-date without the need for technical expertise. A great CMS simplifies website management, but there is no need to be tied into an annual fee to use a CMS.

Crafting an exceptional school website doesn’t have to be a hassle. Embrace these tips, and your school will shine brightly in the digital realm, welcoming visitors with open virtual arms!

To discuss your school’s digital requirements, including web design, PPC and SEO, you can contact Lykke Digital on 0117 463 1790 or hello@lykke.digital