Independent Schools
MTM are EXPERTS in independent school marketing. In fact, we’ve worked with over 500 independent schools and researched over 200,000 independent school parents.
Are you looking to…
We provide UNIQUE market insights, enabling you to realise your vision for the future.
How MTM can help
Our feasibility studies, supply and demand analyses and stakeholder research are all designed to help you understand the potential of your market, where you stand against your competitors and what the market wants from your independent school.
We’ll tell you where to find the RIGHT learners, HOW to reach them and WHAT’S important to them.
Why? Because that will ensure the BEST educational outcome for all.
And that’s important to us.
Get in touch
We’ve developed MarketLED School, a unique platform designed specifically for independent schools to identify local families who share your values and would use a school like yours. Giving you the market insights you need to RECRUIT the right families for your school.
Our complete Demand & Supply analysis will inform your future development and strategic plans. Why? Because that will ensure the BEST educational outcome for all. And that’s important to us.
Become a MarketLED School and we’ll achieve our potential together.
Along with our research reports such as ‘The Missing Million’ and ‘School Fees and How Parents Pay Them’, we also licence CACI’s Acorn; a powerful consumer classification tool that segments the UK population. Built from over 800 variables on every household, we have aggregated this into super-groups for independent schools. Some variables include:
| Super Streets | High Roads | Aspirational Areas | Low Roads | |
|---|---|---|---|---|
| Overview | Super wealthy households living in urban areas | Wealthy households with older families, typically rural | Less affluent households making sacrifices to afford fees | Low income households with support (e.g. grandparents or bursaries) |
| % of UK | 4.2% | 12.9% | 37.8% | 45% |
| % of UK using independent schools | 80% | 25% | 5% | 1% |
| Requirements from an independent education | All round environment e.g. extra-curricular activities and trips | All round environment and high academic attainment | High academic attainment | High academic attainment |
| House value | £1m + | £1m + | £150k – £750k | Up to £100k |
| Cars | Luxury / Executive car | Luxury or Executive / 4×4 or MPV | Small family / Mini / Supermini | 0 Cars |
| Household Income | £100k + | £80 – 100k + | £40-100k | £0-40k (income support) |
| Supermarkets | Waitrose and M&S | Waitrose and M&S | Waitrose and M&S | Asda, Morrisons |
| Newspapers | The Times, Daily Telegraph | The Guardian, Daily Telegraph, The Times, The Independent | The Guardian, The Times, Daily Telegraph | Daily Record, Daily Star |
| Books | History / Biography | History / Biography | Science Fiction / Fantasy / Mystery | Romance / Best Sellers |
| Interests & Hobbies | Antiques & Fine Art, Golf, Organic Foods | Antiques & Fine Art, Golf, Cinema, Organic Foods | Environment / Wildlife | Gambling / TV |
Case Studies
At MTM, we are passionate about what we do, and we pride ourselves on providing an excellent level of service to our clients. But don’t take our word for it, see what our clients have to say:
Leweston School
A couple of years ago Leweston School in Dorset, undertook a major strategic review to support the school’s aim [...]
Felsted School
Sophy Aitken, Head of Marketing at Felsted School, contacted MTM looking for support in understanding her market. She was [...]
Kimbolton School
Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge [...]
For more information contact our Research Director, James Leggett
Call: 01502 722787 Email: james@mtmconsulting.co.uk
