
11 May 2026
We are delighted to reveal the results of the Confidence Index 2026.
We would like to extend our sincere thanks to everyone who took the time to participate in the survey. Your contributions have been invaluable in building a clearer picture of the current levels of confidence across the sector, and in highlighting the key pressures and priorities facing marketing and admissions teams today.
We hope you find the findings insightful and useful in informing your own planning, conversations, and decision-making over the year ahead.
FAQs
Latest News & Analysis
MTM News
Emily Hargest
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22nd May 2026
Why Summer Is the Most Important Time for School Market Research and Data Projects
After more than a decade working in school marketing and admissions, I’ve noticed one pattern repeat itself year after year: the schools that recruit confidently in September are almost always...
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MTM Analysis
Emily Hargest
|
4th June 2026
Independent Schools Lose More Than 22,000 Pupils as New DfE Census Reveals Sharpest Decline in Sixth Form
The independent-school sector has lost more than 22,000 pupils in a single year, according to newly published Department for Education census figures, with pupil numbers falling by 3.8% and market...
Read Analysis


