MTM Consulting – market research, analysis and strategies for success in the business of education

We at MTM Consulting are experts in education market research, analysis and real-world recommendations, which are focused on driving organisations further.

For more than 35 years, MTM Consulting has conducted market research and supported schools (state and independent), universities and other education providers to remain in business and to develop and thrive, whatever the economic climate. We provide solid data, insightful analysis and clear recommendations to enable organisations to plan for future stability and success and to uphold their responsibilities to parents who entrust them with their children’s education.

In fact, we’ve worked with more than 500 schools and researched more than 250,000 parents. Our feasibility studies, supply and demand analyses and stakeholder research projects are all designed to help school business leaders to:

  • understand the potential of their organisation’s market
  • where they stand against their competitors
  • what the market wants and what it does not want
  • equip them with the information they need to make the right decisions going forward

We can tell you…

education market research faqs

…and much more!

MTM has access to UK-wide demographic data, the skills to analyse it, and a wealth of industry specific experience. This enables us to make recommendations that will show you how your organisation can capitalise on its potential.

We love working with education providers and we want to see them succeed.

Call or email our friendly team and we will work with you to drive your organisation forward!

MTM Confidence Index 2022

Please participate in our new annual survey of the UK independent education sector!

If you’re a headteacher, bursar, marketing or admissions professional in a UK independent school we invite you to share your views of the sector with us and out partner Independent School Management Plus in The Confidence Index 2022, our new annual online survey designed to provide an ongoing barometer of the leadership, finance and marketing elements of the UK independent schools sector.

It only takes five minutes, so click the button below to get started…

Take part in The Confidence Index 2022
MTM data research

MTM’s data research projects provide you with the data to drive future planning

Data research
MTM Qualitative Insights

Our qualitative researchers find out what your parents, staff and the wider population really think

Qualitative insights
MTM Business strategy

Fact-based, goal-oriented planning to help your organisation to reach its destination

Business strategy
MTM Marketing

Marketing strategies, workable plans and practical help to implement them

MTM International

Strategies to inform non-UK education investment and development

MTM Early Years

Assess the market for a new nursery or find out how to make an existing early years setting a success

Early years
MTM higher education

Information and support for growing providers of higher education

Higher education
MTM Alumni, Development and Fundraising

Engage past pupils and help them to play a role in the future

Alumni, development & fundraising
MTM Marketers Hub

Wisdom, practical advice and tips for hard-working school marketing professionals

We know how hard education marketers work, so if we are able to pass on some wisdom and practical advice and tips to make life a little more straightforward then we are happy to do so!
MTM Marketer’s Hub

MTM 3-60

Get a clear view of your school’s current position and where to recruit the pupils of the future with MTM 3-60, a thorough in-depth demand and supply analysis.

This market intelligence gives you the confidence to make the right decisions on your marketing activities – to focus your time, resources and budget on areas that are most likely to result in increased pupil recruitment and retention for your school.

Find out more about MTM 3-60

Analyse admissions data at a click!

MTM’s new online tool gives you an instant overview of your school or education organisation’s admissions performance – however, whenever and wherever you want it. With a few clicks you can analyse your admissions data to show conversion rates, trends and other comparisons and analysis that is most useful to you. Reporting is instant too – generate attractive and clear infographics in seconds to use in reports and presentations.

Find out more about MTM Admissions Dashboard
MTM Admissions Dashboard overview

Get the school admissions Advantage!

Advantage is the complete system for school admissions data management + sharp analysis. It gives you the big picture – allowing you to easily log admissions information day-to-day and then analyse it for an instant overview of the admissions pipeline and the opportunity to convert more enquiries to acceptance, and boost your school’s recruitment.

Get the Advantage!
MTM Special offers

At MTM we like to make sure our products and services are affordable, but occasionally we enjoy offering our clients an unmissable offer!

Special offers
MTM newsletter

Sign up for the MTM newsletter! Its full of education sector insights so don’t miss out – make sure you’re on our mailing list!

Newsletter sign up
MTM product brochure

The MTM product brochure has it all – data research, surveys, marketing and business strategy and support, plus help for international schools and higher education!

Product brochure download
MTM TV: How to understand your target market

MTM TV is the place to find video explainers of MTM products and on-screen discussion of market research and best practice for the business of education.


What our client schools say about MTM

Kings School Warwick

‘Working with MTM, a most professional organisation, has been both affirming and illuminating. They knew exactly what we sought, were delightful people with whom to work and provided us with their research within a clear, interactive format within the promised timescale. On the basis of their initial work on our behalf, we have extended their remit with an additional project and continue to be the beneficiary of their expertise. I wholeheartedly recommend MTM.’

Jane Horton, Head of Marketing, King’s High School, Warwick
Abbey School

‘I am hugely impressed with the manner in which MTM have handled our data and their Director of Research, James Leggett, has been extremely good at distilling the pertinent facts and presenting them to the school in an easy to understand and display format. I cannot recommend them more highly for their outstanding service provision to the school this year.’

Craig Andrew, Head of External Relations, The Abbey School
Banstead Prep

‘The insights provided by MTM have been invaluable to the continued success of Banstead. Whilst the raw data is extremely detailed, it has been presented in a way that is concise and easy to understand, enabling us to create an admissions and marketing plan that is strategic and targeted, helping us build our brand and our school.’

Adrienne Forster, Head of Marketing & Admissions, Banstead Preparatory School
Truro High School for Girls

‘It is vital to be informed about the demographic trends in our area. In a fast-growing school it is invaluable to know when and where the demand will come to ensure we are ready, with space, to service it. The work by James and the team at MTM will inform our marketing campaigns in the years to come. I thoroughly recommend MTM’s services.’

Sarah Lillicrap, Director of Communications, Truro High School for Girls

‘Working with MTM was a very positive experience – the team were professional, objective and constructive and I would certainly recommend MTM to other school leaders with significant decisions to make.’

Toby Seth, Headmaster, Pocklington School

‘Thanks to MTM’s analysis, we were able to create and deliver a highly effective marketing strategy, which exceeded even our best expectations. The market research was crucial in ensuring that we knew which areas to target, with what messages, and the best channels to use to engage prospective parents. The MTM team were great – knowledgeable, professional and approachable – and I have been grateful for their ongoing support and advice.’

Helen Clapham, Director of External Relations, The Grammar School at Leeds

News & analysis

Case studies

At MTM, we are passionate about what we do, and we pride ourselves on providing an excellent level of service to our clients. But don’t take our word for it, see what our clients have to say: