Experts in education market research, school marketing and strategy for schools

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Introducing our latest product and services brochure

Discover how MTM Consulting can empower your education provider in challenging times. Download now for a comprehensive overview of what we can offer you, including our complete market analysis, varied survey options and strategic consultancy services.

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We are experts in education market research

We provide solid data, insightful analysis and clear recommendations to enable organisations to plan for future stability and success and to uphold their responsibilities to parents who entrust them with their children’s education.

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MTM’s team are experienced education business specialists

We have successfully collaborated with more than 600 schools, gaining valuable insights and expertise. Additionally, our interactions with over 500,000 parents through surveys have enriched our understanding of the education landscape.

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We are passionate about what we do, and we pride ourselves on providing an excellent level of service to our clients. Our Case Studies are the proof of that.

Sedbergh School

Sedbergh School

The school approached MTM Consulting to assist the Senior Leadership Team in planning and understanding how they would be able to mitigate against the impact of VAT on school fees

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1000
schools used to determine non-random coefficients logit estimation
Strategic Insights for Ackworth School

Strategic Insights for Ackworth School

Located in the picturesque heart of Yorkshire, Ackworth School is a distinguished all-through boarding and day institution rooted in Quaker values.

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Cokethorpe School

Cokethorpe School

Cokethorpe School is day school, with approximately 630 pupils aged 4-18, in Witney, Oxfordshire. The school approached MTM Consulting when considering a range of strategic options.

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7%
growth potential in the school’s market share, focused on 3 main areas
Chatsworth Schools

Chatsworth Schools

Chatsworth is a market-leading global group of outstanding independent and international schools in developed markets around the world and two-time Education Investor Award Winner.

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10
number of Chatsworth schools for which MTM has provided analysis
Glenalmond College

Glenalmond College

Director of Admissions at the school, wanted a better picture of the market in which they operated.

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3
new bus routes identified to increase market share
Lord Wandsworth College

Lord Wandsworth College

Director of Marketing Pete German wanted to have a deeper understanding of where they sat within their market, and a 3-60 market analysis is the ideal tool to achieve this.

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15%
growth identified in potential missed catchment areas
Banstead Preparatory School

Banstead Preparatory School

Banstead Preparatory School was formed in 2017 through the merger of three independent schools, to form a co-educational school for children aged 2-11

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3
number of schools that merged to form Banstead Prep
Felsted School

Felsted School

Sophy Aitken, Head of Marketing at Felsted School, contacted MTM looking for support in understanding her market. She was looking to launch some new marketing campaigns but wanted to understand her market better and focus her investment accordingly.

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19%
growth opportunity in the school’s boarding market
The Mall School, Twickenham

The Mall School, Twickenham

Before investing in the costly process of setting up the nursery and marketing it to local families MTM were engaged to determine if there was a sufficient demand for a new nursery in the area.

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51
weeks a year provision best model to thrive
Truro High School for Girls

Truro High School for Girls

Truro High School for Girls educates around 340 girls aged 3 to 18 and is part of the Methodist Independent Schools Trust (MIST).

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14%
growth expected in underpenetrated areas
Pocklington School

Pocklington School

Having had previous experience of MTM’s market research expertise in other schools, the headmaster approached the MTM team to research the opinions of Pocklington School’s parents and pupils.

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66%
of parents did not feel Saturday school was important to them
Manchester High School for Girls

Manchester High School for Girls

The most successful schools are constantly considering how to sustain and enhance pupil recruitment – and Manchester High School for Girls is no exception.

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4
number of schools for which Lucy has engaged MTM – and counting!
Leweston School

Leweston School

The school wanted to identify how and where they could target their marketing effort to support planned growth and to understand their customers better.

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2018
boys join the school as data supports move to co-education
King’s School, Worcester

King’s School, Worcester

MTM were approached by Emily Ward, Marketing Director, looking to understand a realistic market size, and therefore school size, along with why families who consider each school do not go on to enrol.

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3
‘push’ factors identified by non-joiner telephone interviews
Fairley House School

Fairley House School

The desire to provide the best learning environment for its 200 pupils with specific learning differences was the impetus for one of the governors of Fairley House School to commission MTM to conduct important qualitative parental research.

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15%
growth identified in missed catchment area

MTM 360 Get a clear view of your school’s current position

MTM 3-60 gives you the view from the mountain top! Our unique demand and supply analysis shows you the situation your school (or school group, or higher education provider) is in right now, and gives you a clear perspective on where to find success in the future.

<span>MTM 360</span> Get a clear view of your school’s current position
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About MTM Consulting

For 40 years MTM Consulting has helped education providers to thrive, whatever the economic climate. Our feasibility studies, supply and demand analyses and stakeholder research projects are all designed to help school business leaders to understand their organisation’s market.

MTM Consulting: The Business of Education

We are experts in education market research, school marketing and strategy for schools

MTM News

Emily Hargest
|
21st November 2024

Smart Fee Strategy Webinar

Featured image for Smart Fee Strategy Webinar
Missed the live session? Catch up now! Join MTM Consulting and our expert panel as they delve into smart fee strategies to help independent schools navigate financial challenges, including the...
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MTM Analysis

Emily Hargest
|
18th September 2024

Are Young People of Today Adequately Prepared for the Future? Duncan Murphy – Director of Education, MTM Consulting

Featured image for Are Young People of Today Adequately Prepared for the Future? Duncan Murphy – Director of Education, MTM Consulting
MTM Consulting was pleased to once again support this summer’s Future Fwd Conference hosted by Warwick Schools Foundation. In preparation for the event, MTM Consulting conducted a nationwide survey of...
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Meet the MTM Team

MTM’s team are all education business specialists with many years of experience. We understand the challenges and opportunities of the education sector and we want to use our expertise to help schools and other education providers to find the right course and achieve success.

James Leggett

James Leggett

BA (Hons) MMRS
Managing Director
Daniel Cohen

Daniel Cohen

Director of Business Development
Emily Hargest

Emily Hargest

BA (Hons), LLB
Marketing Manager
Duncan Murphy

Duncan Murphy

BA (Hons), MEd, FRSA, FCMI, FCCT
Director of Education & Strategy, MTM Consulting
Danny Neilson

Danny Neilson

BSc (Hons), MSc
Senior Data Analyst
Alison Hewitt

Alison Hewitt

MChem
Data Analyst
Kate Siddall

Kate Siddall

BA (Hons)
Research Consultant
Cath Saliveros

Cath Saliveros

MA, MSc
Marketing Executive

MTM Consulting were able to provide us with key information on our marketing today and in the future. Their research went beyond traditional data analysis as they were able to locate exact areas to target, down to street level and also how best to reach them and what marketing they would respond to.

Kat Carrick
- Managing Partner

We were able to use direct mail and outdoor advertising to specifically target markets where we had potential to penetrate further and so far, the results have been encouraging.

Sophy Aitken
- Head of Marketing

This insight has ensured our marketing has been truly strategic and well-planned.

Emily Ward
- Marketing Director

The work by James and the team at MTM will inform our marketing campaigns in the years to come.

Sarah Lilicrap
- Director of Communications

MTM’s research is comprehensive and of a high standard, and they are consistently able to provide the unique insight that we need to move forward – or not.

Anita Gleave
- CEO and Founder

The in-depth analysis provided by MTM Consulting was instrumental in shaping our approach to fee adjustments.

David Milner
- Director of Marketing and International Relations

Sedbergh School

The MTM team were knowledgeable, professional and very helpful throughout the process.

Glen Jones
- Bursar

The Mall School, Twickenham

The work by James and the team at MTM will inform our marketing campaigns in the years to come.

Sarah Lillicrap
- Director of Communications

Truro High School for Girls

The team were professional, objective and constructive and I would certainly recommend MTM to other school leaders with significant decisions to make.

Toby Seth
- Headmaster

Pocklington School

The knowledge the MTM team has is great and they are very reliable and flexible with help and information needed.

Lucy Barnwell
- Director of Development and Marketing

Manchester High School for Girls

MTM’s unique insight and analysis demonstrated that, whilst we have outperformed the market over the last decade, the contraction of the market for ages 11-12 means that increasing our market share will be important in the next few years.  They were able to highlight realistic geographic areas for growth, which is hugely helpful when planning our strategy moving forwards

Pete German
- Director of Marketing

Lord Wandsworth College

This insight has ensured that our marketing has been truly strategic and well planned.

Emily Ward
- Marketing Director

The King's School, Worcester

I plan to use the GIS mapping portal to inform many of our future marketing decisions and will therefore be looking for regular updates to the data. I find the tool absolutely invaluable.

Alison Ainsworth
- PR and Communications Manager

Kimbolton School

It was incredibly useful to see, through MTM’s market analysis and insight, that we are facing a significant contraction in the market over the next 10 years in particular age ranges. To counteract this the team at MTM was able to direct us to specific underpenetrated areas where there is real potential for growth as well as the transport routes best able to help us access these areas.

Tessa Howard-Vyse
- Director of Admissions

Glenalmond College

It is vital that we have the full picture when we are considering a new acquisition.  The team at MTM Consulting is able to provide the full market analysis that we require in a timely manner, often at short notice.  Their research is comprehensive and of a high standard, and they are consistently able to provide the unique insight that we need to move forward – or not.  I look forward to working with them again in the future.

Anita Gleave
- CEO and Founder

Chatsworth Schools

Webinar11.02.2025

Are you navigating the evolving education landscape and considering Mergers and Acquisitions as part of your school’s strategy? Join us and a panel of experts for an insightful discussion on how to secure a successful future for your school. 

As this is a sensitive topic, attendees are welcome to join the webinar with cameras off, under a ‘nom de Zoom’.  At a time where many organisations are looking to secure a more successful future, an understanding of Mergers and Acquisitions is key to your school’s progress. Don’t miss out on the chance to stay ahead of the curve and learn more about this important subject.