Experts in education market research, school marketing and strategy for schools

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Introducing our latest product and services brochure

Discover how MTM Consulting can empower your education provider in challenging times. Download now for a comprehensive overview of what we can offer you, including our complete market analysis, varied survey options and strategic consultancy services.

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We are experts in education market research

We provide solid data, insightful analysis and clear recommendations to enable organisations to plan for future stability and success and to uphold their responsibilities to parents who entrust them with their children’s education.

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MTM’s team are experienced education business specialists

We have successfully collaborated with more than 600 schools, gaining valuable insights and expertise. Additionally, our interactions with over 500,000 parents through surveys have enriched our understanding of the education landscape.

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We are passionate about what we do, and we pride ourselves on providing an excellent level of service to our clients. Our Case Studies are the proof of that.

Sedbergh School

Sedbergh School

The school approached MTM Consulting to assist the Senior Leadership Team in planning and understanding how they would be able to mitigate against the impact of VAT on school fees

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1,000
schools markets used to determine our non-random coefficients logit estimation
Cokethorpe School

Cokethorpe School

Cokethorpe School is day school, with approximately 630 pupils aged 4-18, in Witney, Oxfordshire. The school approached MTM Consulting when considering a range of strategic options.

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7%
growth potential in the school’s market share, focused on 3 main areas
Chatsworth Schools

Chatsworth Schools

Chatsworth is a market-leading global group of outstanding independent and international schools in developed markets around the world and two-time Education Investor Award Winner.

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10
number of Chatsworth schools for which MTM has provided analysis
Glenalmond College

Glenalmond College

Director of Admissions at the school, wanted a better picture of the market in which they operated.

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3
new bus routes identified to increase market share
Lord Wandsworth College

Lord Wandsworth College

Director of Marketing Pete German wanted to have a deeper understanding of where they sat within their market, and a 3-60 market analysis is the ideal tool to achieve this.

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15%
growth identified in potential missed catchment areas
Banstead Preparatory School

Banstead Preparatory School

Banstead Preparatory School was formed in 2017 through the merger of three independent schools, to form a co-educational school for children aged 2-11

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3
number of schools that merged to form Banstead Prep
Felsted School

Felsted School

Sophy Aitken, Head of Marketing at Felsted School, contacted MTM looking for support in understanding her market. She was looking to launch some new marketing campaigns but wanted to understand her market better and focus her investment accordingly.

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19%
growth opportunity in the school’s boarding market
The Mall School, Twickenham

The Mall School, Twickenham

Before investing in the costly process of setting up the nursery and marketing it to local families MTM were engaged to determine if there was a sufficient demand for a new nursery in the area.

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51
weeks a year provision best model to thrive
Truro High School for Girls

Truro High School for Girls

Truro High School for Girls educates around 340 girls aged 3 to 18 and is part of the Methodist Independent Schools Trust (MIST).

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14%
growth expected in underpenetrated areas
Pocklington School

Pocklington School

Having had previous experience of MTM’s market research expertise in other schools, the headmaster approached the MTM team to research the opinions of Pocklington School’s parents and pupils.

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66%
of parents did not feel Saturday school was important to them
Manchester High School for Girls

Manchester High School for Girls

The most successful schools are constantly considering how to sustain and enhance pupil recruitment – and Manchester High School for Girls is no exception.

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4
number of schools for which Lucy has engaged MTM – and counting!
Leweston School

Leweston School

The school wanted to identify how and where they could target their marketing effort to support planned growth and to understand their customers better.

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2018
boys join the school as data supports move to co-education
King’s School, Worcester

King’s School, Worcester

MTM were approached by Emily Ward, Marketing Director, looking to understand a realistic market size, and therefore school size, along with why families who consider each school do not go on to enrol.

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3
‘push’ factors identified by non-joiner telephone interviews
Fairley House School

Fairley House School

The desire to provide the best learning environment for its 200 pupils with specific learning differences was the impetus for one of the governors of Fairley House School to commission MTM to conduct important qualitative parental research.

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15%
growth identified in missed catchment area
The Grammar School at Leeds

The Grammar School at Leeds

The Grammar School at Leeds engaged MTM to provide market research intelligence to inform a strategy to help fill the new Primary School.

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77%
increase from the target postcodes, with 42% overall increase.

MTM 360 Get a clear view of your school’s current position

MTM 3-60 gives you the view from the mountain top! Our unique demand and supply analysis shows you the situation your school (or school group, or higher education provider) is in right now, and gives you a clear perspective on where to find success in the future.

<span>MTM 360</span> Get a clear view of your school’s current position
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About MTM Consulting

For 40 years MTM Consulting has helped education providers to thrive, whatever the economic climate. Our feasibility studies, supply and demand analyses and stakeholder research projects are all designed to help school business leaders to understand their organisation’s market.

MTM Consulting: The Business of Education

We are experts in education market research, school marketing and strategy for schools

MTM News

Emily Hargest
|
27th January 2024

UK Education Guide: The Stats

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We are delighted to introduce the newest addition to the MTM family – the UK Education Guide. This venture opens new avenues for us to contribute to the educational landscape,...
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MTM Analysis

Sumaya Fodey
|
27th January 2024

Price Elasticity of Demand

Featured image for Price Elasticity of Demand
The team at MTM Consulting first wrote about the importance of fee elasticity in independent schools in 2022 and we have been delighted to see, over the last 12 months,...
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Meet the MTM Team

MTM’s team are all education business specialists with many years of experience. We understand the challenges and opportunities of the education sector and we want to use our expertise to help schools and other education providers to find the right course and achieve success.

James Leggett

James Leggett

BA (Hons) MMRS
Managing Director
Daniel Cohen

Daniel Cohen

Director of Business Development
Emily Hargest

Emily Hargest

BA (Hons), LLB
Marketing Manager
Duncan Murphy

Duncan Murphy

BA (Hons), MEd, FRSA
Director of Education
Danny Neilson

Danny Neilson

BSc (Hons), MSc
Senior Data Analyst
Alison Hewitt

Alison Hewitt

MChem
Data Analyst
Sumaya Fodey

Sumaya Fodey

BSc (Hons)
Marketing Assistant
Kate Siddall

Kate Siddall

BA (Hons)
Research Consultant

The in-depth analysis provided by MTM Consulting was instrumental in shaping our approach to fee adjustments.

David Milner
- Director of Marketing and International Relations

Sedbergh School

The MTM team were knowledgeable, professional and very helpful throughout the process.

Glen Jones
- Bursar

The Mall School, Twickenham

The work by James and the team at MTM will inform our marketing campaigns in the years to come.

Sarah Lillicrap
- Director of Communications

Truro High School for Girls

The team were professional, objective and constructive and I would certainly recommend MTM to other school leaders with significant decisions to make.

Toby Seth
- Headmaster

Pocklington School

The knowledge the MTM team has is great and they are very reliable and flexible with help and information needed.

Lucy Barnwell
- Director of Development and Marketing

Manchester High School for Girls

MTM’s unique insight and analysis demonstrated that, whilst we have outperformed the market over the last decade, the contraction of the market for ages 11-12 means that increasing our market share will be important in the next few years.  They were able to highlight realistic geographic areas for growth, which is hugely helpful when planning our strategy moving forwards

Pete German
- Director of Marketing

Lord Wandsworth College

This insight has ensured that our marketing has been truly strategic and well planned.

Emily Ward
- Marketing Director

The King's School, Worcester

I plan to use the GIS mapping portal to inform many of our future marketing decisions and will therefore be looking for regular updates to the data. I find the tool absolutely invaluable.

Alison Ainsworth
- PR and Communications Manager

Kimbolton School

It was incredibly useful to see, through MTM’s market analysis and insight, that we are facing a significant contraction in the market over the next 10 years in particular age ranges. To counteract this the team at MTM was able to direct us to specific underpenetrated areas where there is real potential for growth as well as the transport routes best able to help us access these areas.

Tessa Howard-Vyse
- Director of Admissions

Glenalmond College

It is vital that we have the full picture when we are considering a new acquisition.  The team at MTM Consulting is able to provide the full market analysis that we require in a timely manner, often at short notice.  Their research is comprehensive and of a high standard, and they are consistently able to provide the unique insight that we need to move forward – or not.  I look forward to working with them again in the future.

Anita Gleave
- CEO and Founder

Chatsworth Schools

The insights provided by MTM have been invaluable to the continued success of Banstead. Whilst the raw data is extremely detailed, it has been presented in a way that is concise and easy to understand, enabling us to create an admissions and marketing plan that is strategic and targeted, helping us build our brand and our school.

Adrienne Forster
- Head of Marketing & Admissions

Banstead Preparatory School

The MTM team understood our school and how different our offering is in relation to the general landscape, and that was a big help,’ adds Tom. ‘They provided excellent reports and presentations to governors, teachers and parents, and they were prepared to delve further into the data when asked. I hope to work with MTM again in future – I’m sure they will continue to provide valuable insight for us at Fairley House.

Tom Morrell
- School Governer

Fairley House School

They not only presented the information in a very professional manner, they also informed our future strategic direction, giving us optimism about current population numbers and future trends.

Nick Tappin
- Bursar & Director of Admissions

Hazelwood School

We were able to use direct mail and outdoor advertising to specifically target markets where we had potential to penetrate further and so far, the results are encouraging

Sophy Aitken
- Head of Marketing

Felsted School

On the basis of their initial work on our behalf, we have extended their remit with an additional project and continue to be the beneficiary of their expertise.

Jane Horton
- Head of Marketing

King’s High School, Warwick

Webinar17.01.2024

The 2023 Confidence Index has shown a considerable increase in the number of schools considering a school merger or acquisition as part of their long-term business plan. Join us as we examine this rising trend, and explore how conversations around school mergers and acquisitions can be moved forward.