We were able to highlight the school’s highest areas of potential for pupil recruitment, giving them insight into the types of families using their school, the lifestyles they live and what’s important to them in an independent school.
By utilising the information from the MACI, Leweston School were able to consider the market potential of both single-sex and coeducational offerings as well as gain a deep understanding of their current performance within a stated catchment area. The data supported the school’s decision to reposition with a co-educational diamond model and Leweston welcomed the first boys into the Senior School in September 2018 with boys’ boarding opening in September 2019.
The Marketing team at the school continue to the use the data to monitor performance, comparing enquiries against identified ‘hot spots’. It has also informed the school’s media schedule, two direct mail campaigns, driven outreach activities and changes to bus routes.