Confidence Index Report 2025
The Confidence Index is our annual benchmarking survey, developed in partnership with AMCIS, capturing insights into confidence levels across the independent education sector, specifically among Marketing, Admissions, and Communications professionals. The report explores key themes such as staff morale, recruitment challenges, perceived value within schools, and outlook on the sector’s future. To download the full 2025 report, please complete the ...
Read AnalysisFuture Fwd Report 2024 – Independent School Market Research
This year’s Future Fwd survey, in conjunction with Warwick Schools Foundation, asserts that both parents and business leaders have increased confidence in the preparedness of school leavers compared to the previous year. However, there is a shared desire – between them and school leavers – to further develop skills and experiences that increase future-readiness and employability. Two salient aspects arose ...
Read AnalysisSchool Fees – Elasticity of Demand in Independent Schools
White Paper on School Fees in Independent Schools: In February 2024, MTM Consulting commissioned a white paper in conjunction with the University of Essex and Dr Nick Rowe to explore the fee elasticity of demand in independent schools. The paper provides a comprehensive overview of the UK’s independent education sector, examining how changes in school fees impact demand, and was ...
Read AnalysisUnderstanding the Non-Traditional Independent School Buyer – School Market Research
A new perspective on independent education demands As the independent education sector evolves, schools are seeing increased interest from non-traditional and first-time buyers – families who may not have previously considered private education. Our latest piece of school market research shines a spotlight on this growing demographic, revealing how their motivations, expectations, and behaviours differ from more traditional independent school ...
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