“Now is not the time to cut your marketing budget,” says David Woodgate, ISBA Chief Executive.

Yet, across the sector, marketing budgets are being trimmed, and directors of marketing are under increasing pressure to achieve more with less. That’s why Education Masterminds has united a dynamic collaboration of leading companies in the private school sector to help marketing professionals make their budgets work harder.

By leveraging the specialised knowledge of each participating company, Education Masterminds enhances school branding and student recruitment efforts while fostering a vibrant network of knowledge sharing and cutting-edge marketing practices in the education space.

At our first event earlier this year, hosted at Badminton School, expert presenters tackled critical topics, including:

• Gathering crucial insights from your data
• Using data-driven strategies to inform marketing campaigns
• Exploring advertising placements that deliver real, trackable ROI

These sessions offered actionable strategies to enhance marketing effectiveness and maximize ROI, leaving attendees better equipped to navigate today’s challenges.

Stay tuned for additional events in Leeds, the Midlands, London, and the Southwest—more dates are coming soon.

Join Education Masterminds to discover the tools, strategies, and insights that will help your school thrive in a competitive landscape.