MTM x No Fluff: Mystery Shop+ Helps Schools Turn Insight into Enrolment Growth

We’re excited to announce a new partnership between MTM Consulting and No Fluff, created to help independent schools get even more value from their Mystery Shop reports.

The new Mystery Shop+ package goes beyond highlighting areas for improvement. Together, MTM and No Fluff turn findings into a practical, prioritised admissions strategy so your team doesn’t just see where changes are needed, but knows exactly how to implement them to boost enquiry conversion and enrolment success.

What is Mystery Shop+ and How Does It Support Schools?

Mystery Shop+ is designed to give schools more than just feedback. It bridges the gap between data and action, helping admissions teams translate insights into an independent school admissions strategy that drives results.

From Mystery Shop Reports to Actionable Strategy

Standard reports show what’s working and what isn’t. Mystery Shop+ takes the next step by giving your team a clear roadmap for change, ensuring that improvements are practical, prioritised, and easy to implement.

What’s Included in the Mystery Shop+ Package

Every school that invests in Mystery Shop+ receives:

• A detailed MTM Mystery Shop report with expert analysis
• A joint recommendations meeting with MTM and Nicola Lutz, No Fluff
• A Stop/Start/Continue coaching session, showing your admissions team exactly what to change immediately for better enquiry conversion.

This package ensures your team isn’t left with just observations, but with a clear admissions improvement strategy.

Expert Analysis and Recommendations Meeting

Our joint debrief gives leaders the chance to ask questions, discuss findings, and create shared ownership of the improvement plan.

Stop/Start/Continue Coaching Session for Admissions Teams

Practical coaching makes the difference. Teams leave knowing what to stop doing, what to start doing, and what to continue – a simple framework that improves enquiry handling and conversion rates.

Boosting Enrolment with Coaching and Mentorship

For schools ready to go further, Mystery Shop+ can be enhanced with additional coaching and ongoing mentorship.

Onsite coaching with Nicola Lutz

Spend a full day onsite with Nicola Lutz, who will work directly with your team to build confidence, sharpen enquiry-handling skills, and boost conversion results.

Admissions Accelerator Programme (3-Month Support)

For sustained improvement, schools can add the Admissions Accelerator Programme – three months of tailored weekly and daily coaching, ensuring your team consistently implements best practice and builds lasting habits.

Why Mystery Shop+ Delivers More Than a Standard Report

Unlike a traditional Mystery Shop service, Mystery Shop+ is focused on implementation and measurable results.

Clear Priorities for Admissions Improvement

Schools walk away with a prioritised plan that highlights the biggest opportunities for improving enquiry conversion and driving enrolments.

Long-Term Strategies for Independent Schools

With options for continued coaching, Mystery Shop+ ensures improvements don’t just happen once — they become part of your school’s long-term independent school consultancy strategy.

Learn More About Mystery Shop+ for Independent Schools

We’ll be hosting a webinar on this topic, see our Events page for more details.

If you’d like to discuss how Mystery Shop+ can support your admissions and marketing team, please contact MTM Consulting directly.

Frequently Asked Questions

What is Mystery Shop+ for schools?

Mystery Shop+ is a joint service from MTM Consulting and No Fluff. It combines detailed Mystery Shop reports with expert analysis and coaching, helping schools turn insights into actionable admissions strategies.

How does Mystery Shop+ help improve enquiry conversion?

Mystery Shop+ includes a recommendations meeting and a Stop/Start/Continue coaching session, giving admissions teams clear, practical steps to handle enquiries more effectively and improve conversion rates.

Can schools get additional coaching support?

Yes. Schools can choose onsite coaching with Nicola Lutz or join the 3-month Admissions Accelerator Programme for tailored weekly and daily support.

Why should schools invest in Mystery Shop+ instead of a standard report?

A standard Mystery Shop identifies issues, but Mystery Shop+ goes further by showing schools exactly how to fix them, with coaching and strategies designed to deliver measurable enrolment growth.