Digital Marketing for Independent Schools: A Strategic Partnership with Lykke Education

MTM Consulting has partnered with Lykke Education to provide independent schools, trusts, and the wider sector with a fully integrated, data-driven approach to enrolment growth, digital visibility, and long-term strategic planning.

This collaboration combines MTM’s four decades of market research expertise with Lykke’s specialist digital marketing services, creating a unified solution that connects strategy with practical implementation. Together, the partnership supports leadership, admissions, and marketing teams, ensuring that insights translate directly into measurable results.

Data-Led Insight Meets Digital Expertise

Schools benefit from MTM’s expertise in market analysis, parental surveys and strategy services, alongside Lykke’s delivery of geotargeted campaigns, SEO optimisation, website improvements, and retention-focused communication strategies.

By bridging the gap between insight and execution, the partnership helps schools:

• Increase enquiries
• Strengthen parent engagement
• Enhance digital performance across the admissions cycle

“This partnership felt like a natural next step,” says Paul Hargest, Director at Lykke Education. “Schools need insight and practical support that work together, not in isolation. MTM provides the evidence schools need to make informed decisions, and we turn that insight into digital visibility, improved enrolment pipelines, and stronger engagement with parents.”

From Research to Results

The combined offer allows schools to access:

• Trust-wide digital strategy
• Local recruitment campaigns
• Long-term visibility improvements
• Website enhancements informed by market intelligence

“By partnering with Lykke Education, we now provide a seamless journey from research to digital execution,” adds James Leggett, Managing Director at MTM Consulting. “Their understanding of the education sector and results-driven approach make them the ideal partner. Together, we help schools navigate demographic changes, achieve recruitment goals, and communicate their strengths effectively.”

Flexible Support for Every School

The partnership is designed with flexibility in mind. Schools can choose:

• Standalone research
• Digital services
• Fully integrated support

…depending on their goals and context.

With independent schools facing increased competition, shifting demographics, and rising expectations from families, this partnership offers a timely solution, combining evidence-led insight with hands-on digital marketing for independent schools.

Why This Matters

Independent schools that integrate market intelligence and digital marketing are better positioned to:

• Understand their audience
• Target communications effectively
• Build trust with parents before they even step onto campus
• Translate strategy into measurable enrolment outcomes

The MTM and Lykke partnership ensures that schools not only understand their market but can act on it, turning insight into action that delivers tangible results.

Get in touch today to find out how we can help your school attract the right families, strengthen engagement, and achieve enrolment goals.