This article is part of our series on understanding today’s independent school parents. Download our companion personas — The Hamiltons, The Parkers, The Desais and The Bakers — for a...

Using market data to improve admissions Parents rarely make snap decisions about schools. They piece together a picture over weeks and months, weighing the fit for their child against a...

Families are changing, budgets are tight, and competition is real. With education sector analysis UK, school leaders can move from guesswork to evidence, focusing effort where it will count. We...

A good school marketing plan isn’t about adding noise. It’s about filling your places with the right pupils. This guide is designed for independent schools and Multi Academy Trusts (MATs)...

Over the past five years, many independent and maintained schools have seen pupil numbers fall. Shifting demographics, increased competition, and evolving parent expectations have reshaped the education landscape. While this...

Maximising Your Survey Response Rates Surveys are one of the most powerful tools schools have for understanding what families think, feel, and need. Whether you’re running a parent satisfaction survey...

Introduction The UK independent schools sector has long been recognised for excellence and bespoke education. Yet rising costs, demographic shifts, and intensified competition are reshaping the landscape. Increasingly, mergers and...