MTM’s effective and friendly surveys find out what your parents, staff and the wider population really think about your organisation.

Our surveys are carried out by friendly, experienced researchers who gently question the respondents and give them the opportunity to share their views. By using third-party researchers, you are more likely to find out the unvarnished truth about views and attitudes towards your organisation and what it provides, which can really you help to:

  • improve recruitment and increase the school roll
  • minimise student attrition and improve retention

MTM offers a suite of surveys (listed below), each comprising questions devised through collaboration between MTM and our client. All surveys are customisable, and if there is a particular survey you would like carried out but which doesn’t appear on this page, we will be happy to create a bespoke project for you.

We ensure that the pricing of our products is transparent, and realistic in relation to education organisations’ budgets. In fact, we have recently revisited our offer in order to break down projects into distinct elements to improve affordability, particularly with smaller organisations in mind. We also offer subscription packages and the opportunity to spread payments over time.

For more information on any of our survey projects, please email Daniel Cohen, MTM’s Head of Business Development, or call Dan on 07976 029430

During a 10- to 15-minute informal conversation with parents who showed an interest in your school for their children but ultimately did not choose your school, our researchers find out which school the parents ultimately chose, why they considered you, what they were looking for in school, and any push/pull factors which ultimately led them to choose the alternative.

  • Why did some families not join?
  • Why did they go elsewhere?

INFORMS: recruitment

Find out more

During a 10- to 15-minute informal conversation with parents whose children left your school before a natural exit point, our researchers find out which school they ultimately chose, why they decided yours was no longer the right school for their children, what they were looking for in school, and any push/pull factors which ultimately led them to choose the alternative.

  • What were the factors that caused those families to leave your school before a natural transition point?
  • What could your school have done better?

INFORMS: retention

Find out more
MTM parent satisfaction survey

Through an online survey or more targeted telephone interview, our researchers understand which aspects of your school current parents (all or segments, such as certain year groups) are pleased with and which they would like to see improved.

  • How satisfied are your parents?
  • What are you doing well?
  • What are you not doing well? Where can you improve?

INFORMS: retention

Find out more

Our researchers undertake an online survey of all staff at the school to understand their perception of staff morale, the support on offer, and their opinion of any initiatives in this area. This enables leaders to ensure that staff continue to feel engaged and to understand any concerns before they become significant.

  • How high is staff morale?

INFORMS: staff retention

Find out more

One of our experienced mystery shoppers will visit your school in the guise of a potential parent to give an impartial report and insights.

  • What are your prospective customers’ first impressions?
  • How does your admissions process compare to your competitors’?

INFORMS: recruitment

Find out more

Our researchers reach out to a panel of suitable families to gauge their awareness and knowledge of your school’s market, in particular your school and those considered to be key competitors (state or independent). They understand the defining factors that would encourage these parents to consider your school as an option for their own children.

  • What do families in your market know about your school?
  • What do they think of it?

INFORMS: recruitment

Find out more
MTM healthcheck

Identify trends and stay on top of KPIs by repeating research projects at regular intervals. Totally bespoke, MTM healthcheck can comprise one or more research projects and gives valuable trend and performance information over time.

  • On-going research

INFORMS: strategy

Find out more
Don’t see the survey you’re looking for? MTM will be happy to provide a bespoke project just for you.

Email Daniel Cohen or call us on 01502 722787

Back to MTM products and services