MTM News

Featured image for How to Create a Marketing Strategy That Attracts More Nursery Enrolments
Emily Hargest
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3rd December 2025

How to Create a Marketing Strategy That Attracts More Nursery Enrolments

In a competitive and fast-changing early years landscape, nurseries cannot rely on reputation alone. Birth-rate decline, shifting working patterns, new providers entering the market, and increased expectations from parents mean...

MTM Research

Featured image for UK Childcare Market Trends 2026: What Every Nursery Owner Should Know
Emily Hargest
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26th November 2025

UK Childcare Market Trends 2026: What Every Nursery Owner Should Know

2026 childcare market trends to follow The UK childcare sector is entering one of the most transformative periods in its history. With government funding changes, shifting parent expectations, and new...

MTM Analysis

Featured image for How to Use Data in School Planning
Emily Hargest
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14th November 2025

How to Use Data in School Planning

This article is part of our series on understanding today’s independent school parents. Download our companion personas — The Hamiltons, The Parkers, The Desais and The Bakers — for a...

MTM Research

Featured image for Confidence Index Report 2025
Paul Hargest
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12th May 2025

Confidence Index Report 2025

The Confidence Index is our annual benchmarking survey, developed in partnership with AMCIS, capturing insights into confidence levels across the independent education sector, specifically among Marketing, Admissions, and Communications professionals....

MTM Research

Featured image for Future Fwd Report 2024 – Independent School Market Research
Emily Hargest
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1st August 2024

Future Fwd Report 2024 – Independent School Market Research

This year’s Future Fwd survey, in conjunction with Warwick Schools Foundation, asserts that both parents and business leaders have increased confidence in the preparedness of school leavers compared to the...

MTM Research

Featured image for School Fees – Elasticity of Demand in Independent Schools
Emily Hargest
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4th March 2024

School Fees – Elasticity of Demand in Independent Schools

White Paper on School Fees in Independent Schools: In February 2024, MTM Consulting commissioned a white paper in conjunction with the University of Essex and Dr Nick Rowe to explore...

MTM Research

Featured image for Understanding the Non-Traditional Independent School Buyer – School Market Research
Emily Hargest
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1st January 2024

Understanding the Non-Traditional Independent School Buyer – School Market Research

A new perspective on independent education demands As the independent education sector evolves, schools are seeing increased interest from non-traditional and first-time buyers – families who may not have previously...