In today’s evolving education landscape, pricing decisions carry real strategic risk and opportunity.

MTM Consulting’s Fee Elasticity Data Product provides independent schools with evidence-based insight into how changes in fees affect demand, enabling leaders to make confident, strategic decisions.

Fee elasticity measures how sensitive enrolment is to changes in price. Our landmark white paper, developed with the University of Essex and economist Dr Nick Rowe, explored fee elasticity across the UK independent sector, providing a new standard of pricing insight.

Our product goes further than national averages. By combining proprietary modelling with detailed catchment and demographic analysis, we show how fee changes could impact your school’s market, accounting for local competition, family demographics, and real behavioural patterns. This allows you to test scenarios with precision, understanding the likely effect on pupil numbers, market share, and revenue under different conditions.

Used alongside MTM’s broader data and market research services, the Fee Elasticity Data Product gives a complete picture of demand trends, competitive dynamics, and strategic pricing levers. It equips school leaders to make pricing decisions that protect reputation, support recruitment, and deliver sustainable outcomes — all grounded in reliable, actionable data.

Steven Winter

Strategy Team

Nicola Maher

Strategy Team

Duncan Murphy

Strategy Team

Helen Hutton Attenborough

Strategy Team

Jason Whiskerd

Strategy Team

Ian Thorpe

Strategy Team

Claire Robinson

Strategy Team

Brendan Pavey

Strategy Team

Daniel Wright

Strategy Team

Andrew Lewer

Strategy Team

Lynne Horner

Strategy Team

Nicola Dudley

Strategy Team

Cath Bufton-Green

Strategy Team

If you want to know more about how we can help you, Contact us today!

Related News & Analysis

MTM News

Emily Hargest
|
4th March 2024

School Fees – Elasticity of Demand in Independent Schools

Featured image for School Fees – Elasticity of Demand in Independent Schools
White Paper on School Fees in Independent Schools: In February 2024, MTM Consulting commissioned a white paper in conjunction with the University of Essex and Dr Nick Rowe to explore...
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