Laying the Foundations: Marketing and Admissions Webinar

It was fantastic to welcome so many Heads of Marketing and Admissions to our webinar on Laying the Foundations for a Marketing and Admissions strategy within independent schools.

Panellists: Marketing and admissions webinar

Hosted by Dominic Moon, from Metropolis, the webinar panel was made up of successful Heads of Marketing and Admissions working within independent schools.  Amy Tout, Director of Marketing, Admissions and Communications at Bristol Grammar School joined AMCIS board member Jenny Dinning, Head of External Relations at Bootham School, and AMCIS Chair Davild Milner, Head of Marketing and International Relations at Sedbergh School.

Topics

There was no shortage of questions for the panel, with conversation ranging from how to structure your team and successfully plug any knowledge gaps to analysing the success of marketing campaigns and which are the most relevant metrics to use.  MTM’s Head of Business Development, Daniel Cohen, also talked webinar attendees through one of our recent case studies (Lord Wandsworth College) to highlight the importance of undertaking the right research at the right time.  He was also able to share recent work going on at MTM around the issue of fee elasticity, which has already been hugely popular with our clients.

The importance of data

One thing on which all panellists were in agreement was the importance of data, the insights that data can provide and the value of this when setting strategy, and reporting to governors and SLT.

To watch the recording of the webinar, please click play.

If you would like a confidential discussion around how MTM Consulting can support your school’s marketing, or to discuss a market research, data insights or business strategy project, please contact Daniel Cohen.