Webinar: Evolution of School Brand and Income

The webinar on the evolution of school brand and income, hosted by Duncan Murphy of MTM Consulting, brought together a distinguished panel of education leaders and professionals. Attended by Heads, Bursars, and Marketing professionals from various independent schools, the event featured insightful discussions on topics crucial to the ever-changing landscape of educational institutions.

Panellists:

Silas Edmonds, Head at Ewell Castle School
Keith Brown, Head of Willington School
Cath Bufton-Green, Head at Gateway School

Key Discussion Points:

Transformational Professional Services (TPS):
The panel delved into the significance of Transformational Professional Services (TPS) in shaping the trajectory of independent schools. Duncan Murphy emphasised the role of strategic consulting in adapting to educational trends and economic shifts, with all panellists commenting on the importance of staying ahead in a dynamic environment.

Understanding Demographics:
A central theme revolved around the crucial role of understanding demographics in the evolution of school brand and income. Speakers emphasised the need for schools to have a deep understanding of their student population, local communities, and wider market trends to tailor their offerings effectively.

Data-driven Decision Making:
The webinar underscored the increasing role of data in driving decision-making processes within schools. Duncan Murphy and the panelists highlighted the importance of leveraging data analytics to make informed choices, whether in marketing strategies, enrollment management, or resource allocation.

MTM Consulting 360 Impact:
Silas Edmonds shared his experiences with the MTM Consulting 360 approach and its impact on Ewell Castle School. He discussed how this comprehensive analysis enabled the school to explore opportunities for expanding the sixth form, strategically aligning with demographic shifts and ensuring sustained growth amid changes in the age distribution.

Going Co-educational:
Keith Brown shared valuable insights from Willington School’s journey towards becoming co-educational. The discussion centered on the challenges and benefits of such a transition, shedding light on how adapting to a co-educational model contributed to the school’s brand evolution and income dynamics.

Cath Bufton-Green shared illuminating insights on her success in consolidating leadership roles across two distinct parts of the same school. Her comments shed light on the strategic approach she took to foster cohesion and collaboration within the institution.

Q&A Session:
The webinar concluded with an engaging Q&A session, where participants had the opportunity to seek advice and clarification from the panelists. Topics ranged from practical implementation strategies to more nuanced discussions on cultural shifts within schools.

Conclusion:
The Evolution of School Brand and Income webinar, facilitated by Duncan Murphy and featuring education leaders Silas Edmonds, Keith Brown, and Cath Buxton-Green, provided an interesting exploration of key factors influencing independent schools. Attendees gained valuable insights into leveraging TPS, understanding demographics, and the pivotal role of data in shaping successful strategies for sustained growth and adaptability in the competitive educational landscape.

If you would like to join a future webinar with MTM Consulting, please visit our Events page.