We are all aware that the British population is expanding and the fact that we have an increasing population should be good news for all education providers, including the independent education sector. There will indeed be more children but factoring this in to planning your future school strategy should be done with care.
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There are, however, tools which can combine projected changes in child population with socio-economic indicators. Here at mtmconsulting we have data on population change, household incomes and lifestyles, allowing us to accurately predict the likely effect of this population growth on your recruitment at our fingertips and the expertise to fine tune the information to your individual circumstances. Our ‘Mandarin’ Market and Catchment Area Analysis reports go one step further, factoring in the relative competition from other similar establishments in your area, giving you the most detailed picture of your catchment available today.As a proportion of the population, children are not increasing as rapidly as the number of people retiring, and growth is projected to be very regional. Some areas are even projected to experience declining populations in the short term. Even if there is projected to be an increase in the child population in your area, the raw data will not be able to tell you whether they will be from the types of families most likely to consider independent education.
If this sounds interesting, give us a buzz and we’ll do our best to help.
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