With independent school fees at an all-time high, the need for all your stakeholders to be satisfied with your school has never been greater. Which is why our parent surveys are useful as they provide an important source of parental feedback to you and your school!

Parent Surveys Independent Schools Infographic

Why choose MTM?

Parents LOVE to feel their voices are heard and that their opinions matter. Unsurprisingly, the schools who often generate the best survey results are also those that research their parents the most.

A third-party survey is the best approach as it yields more honest and accurate results. But what sets our surveys apart?

  • We think of ourselves as ambassadors for your school – giving you the very best

  • Our surveys are completely bespoke. We do not believe that one size fits all – we work closely with your team to prepare a fully tailored survey questionnaire that’s perfect for you

  • We manage the complete process for you

  • We benchmark your results across the sector, giving them context and meaning

  • We assess the differences in age groups, boys/girls, day/boarding pupils

  • We focus on recommendations – highlighting areas of interest and implications for your school

  • We’ve got a great team – you’ll love working with us!

  • We can also combine your survey results with our MarketLED School, giving you all the market insight you need

But it’s not just your parents who matter. Parents, pupils, non-enquirers, staff and other stakeholders such as feeder Heads are all important!

Useful Facts

We’ve calculated the average parent lifetime value at all-through independent school is £414,369, so you could say that your parents are pretty valuable!

More valuable, in fact, that the average house, family car and holiday home put together. Which means that keeping them by keeping them happy, should be our number one priority.

Parent Value Equation Infographic Independent Schools
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Average parent lifetime value through independent school
Parents Survey Clipboard Independent Schools Infographic

Why look at surveys?

  • To understand how your parents really feel about your school and how well you meet their expectations

  • Gain insight into your school’s unique strengths and areas you should seek to improve

  • Inform your marketing and refine your message

  • Show your parents you are actively listening and responding

  • Establish a level against which to monitor future progress

We do not believe that one-size fits all and work closely with you to prepare a fully tailored survey questionnaire. We provide template text for all your communications about the survey and manage the complete process for you.

Your results will be benchmarked against other schools and analysed, with feedback on our findings in a full presentation. We assess differences in feedback at various ages, amongst boys and girls; and day / boarding pupils.

From the results we highlight areas of interest and discuss the implications for your school, and outline our recommendations.

What we offer

Depending on the project, we offer a whole range of surveys including:

Our Recommendations

Surveys take many forms, but typically schools look at the following options.

  • Parental surveys

  • Non-enquirers surveys

  • Feeder/ Opinion-shaper surveys

  • Non-joiner surveys

  • Decliner surveys

  • Exit surveys
  • Alumni surveys

Parent Surveys Marketing Focus Independent Schools Infographic

For more information contact our Research Director, James Leggett

Call: 01502 722787  Email: james@mtmconsulting.co.uk