With independent school fees at an all-time high, the need for all your stakeholders to be satisfied with your school has never been greater. Which is why our parent surveys are useful as they provide an important source of parental feedback to you and your school!
Why choose MTM?
Parents LOVE to feel their voices are heard and that their opinions matter. Unsurprisingly, the schools who often generate the best survey results are also those that research their parents the most.
A third-party survey is the best approach as it yields more honest and accurate results. But what sets our surveys apart?
We think of ourselves as ambassadors for your school – giving you the very best
Our surveys are completely bespoke. We do not believe that one size fits all – we work closely with your team to prepare a fully tailored survey questionnaire that’s perfect for you
We manage the complete process for you
We benchmark your results across the sector, giving them context and meaning
We assess the differences in age groups, boys/girls, day/boarding pupils
We focus on recommendations – highlighting areas of interest and implications for your school
We’ve got a great team – you’ll love working with us!
We can also combine your survey results with our MarketLED School, giving you all the market insight you need
But it’s not just your parents who matter. Parents, pupils, non-enquirers, staff and other stakeholders such as feeder Heads are all important!
We’ve calculated the average parent lifetime value at all-through independent school is £414,369, so you could say that your parents are pretty valuable!
More valuable, in fact, that the average house, family car and holiday home put together. Which means that keeping them by keeping them happy, should be our number one priority.
Why look at surveys?
To understand how your parents really feel about your school and how well you meet their expectations
Gain insight into your school’s unique strengths and areas you should seek to improve
Inform your marketing and refine your message
Show your parents you are actively listening and responding
Establish a level against which to monitor future progress
We do not believe that one-size fits all and work closely with you to prepare a fully tailored survey questionnaire. We provide template text for all your communications about the survey and manage the complete process for you.
Your results will be benchmarked against other schools and analysed, with feedback on our findings in a full presentation. We assess differences in feedback at various ages, amongst boys and girls; and day / boarding pupils.
From the results we highlight areas of interest and discuss the implications for your school, and outline our recommendations.
What we offer
Depending on the project, we offer a whole range of surveys including:
Surveys take many forms, but typically schools look at the following options.
Feeder/ Opinion-shaper surveys
- Exit surveys