Most of us are familiar with the NRS Social Grade system, encompassing A, B, C1, etc. This was devised 50 years ago and is based on occupation. Fast-forward to 2016, and only a tiny proportion of the population are considered as manual workers. This shoehorns most of the us into Grades A, B and C1, groups which are too broad to have value. Is it time for a new definition of Social Class?
As a member of the Market Research Society, I am regularly invited to events and lectures. Last Tuesday evening (1st March), I attended an event presented by Professor Mike Savage of the London School of Economics. In 2013, he undertook a survey through the BBC that was designed to understand the current UK ‘class’ system, and thereby help define a new method of class classification.