MTM’s data research projects provide you with the data your organisation needs to drive future planning.

Our market research products are designed to focus on providing the data required to make crucial decisions on resourcing and activities to:

  • improve recruitment and increase the school roll
  • minimise student attrition and improve retention
  • and raise the organisation’s profile in its target market and the education sector in order to attract families, teaching and non-teaching staff, leaders and governors who will bring their skills and work as a team to ensure the organisation’s future success

MTM uses UK-wide demographic information and a combination of qualitative and quantitative research methods to acquire exactly the data required to inform clients of the realities of their organisation’s situation.

Of course, we don’t expect our education clients to be experts in market research themselves – through a series of friendly, collaborative discussions our team members are able to work with clients to ascertain the information that would be of greatest benefit to them in their decision-making.

Our suite of market research products is infinitely customisable to suit the needs of individual clients and can be combined to create a totally bespoke market research project designed to meet clients’ needs exactly.

We ensure that the pricing of our products is transparent, and realistic in relation to education organisations’ budgets. In fact, we have recently revisited our offer in order to break down projects into distinct elements to improve affordability, particularly with smaller organisations in mind. We also offer subscription packages and the opportunity to spread payments over time.

For more information on any of our data research projects, please email Daniel Cohen, MTM’s Head of Business Development, or call Dan on 07976 029430

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The information your organisation needs to know in order to increase admissions. A complete demand and supply analysis, showing where your organisation sits in the market in relation to your competitors, where prospective new students live, how successful your competitors are and how future changes in population may affect your recruitment.

The big picture every education organisation needs to see on a regular basis.

  • Market position
  • Full catchment analysis
  • Roll trends analysis
  • Population projections

INFORMS: recruitment

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Hills & Valleys

Are your marketing efforts focused on the right locations and the right families? Our catchment analysis shows you where your prospective new students live and where they don’t, so you can target your marketing more effectively and make the best use of your budget.

Essential information for profile raising and school bus route planning.

  • Catchment analysis

INFORMS: recruitment, marketing, market awareness

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Denizens

How will your local population and target demographic look in ten years’ time? MTM’s access to UK-wide demographic data enables us to show you.

Necessary for future-proofing, action planning and budgeting.

  • Population projections

INFORMS: recruitment, market awareness

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Tides

An examination of your organisation’s roll and its fluctuations over time, and comparison with those of its main competitors. This research lets you know if your organisation is occupying the position you want it to be in the local marketplace, and if there are any trends that could be taken advantage of.

Invaluable for staying a step ahead of the competition and making sure that your organisation has its own niche.

  • Roll trends analysis
  • Market position

INFORMS: recruitment, market awareness

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Commutes

How far are your students prepared to travel to you? We map the locations of your current and prospective families to let you know how much time students are prepared spend travelling to and fro.

Required reading for profile raising and bus route planning.

  • Travel time analysis

INFORMS: retention and recruitment

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Bursary analysis

This research profiles current families receiving bursary support. This information is then compared with families paying fees to inform future bursary decision-making.

Important considerations when planning bursary provision.

  • Bursary recipient comparison

INFORMS: financial planning

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Insights into where to find families whose children may require a bursary offer in order to join. Useful when seeking to allocate bursary funds to the right students.

  • Bursary recruitment

INFORMS: financial planning, recruitment

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Information all parents – and teaching staff – want to know. Reporting on how students attending competitor institutions have fared in public examinations.

  • Comparison of academic results
  • Prep School / Senior School / Sixth Form

INFORMS: Education provision, marketing

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Maximise the potential of existing buses and plan new routes. How efficiently is school transport being used? And is it being used effectively in marketing?

  • Bus use analysis

INFORMS: retention, recruitment, marketing

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The key to potential future admissions. Intelligence on where new homes are to be built in your area and whether or not the new residents are likely to fall into your organisation’s target market.

  • Residential construction & planning insight

INFORMS: recruitment, marketing

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Essential information when planning future profile-raising and transport routes. Clear visualisation of current families’ home locations.

  • Current pupil home locations heat maps

INFORMS: recruitment, retention

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Invaluable for forward planning and budgeting for school development and marketing. Insights into birth rate trends in your target market, by gender if required.

  • Analysis of birth rates trends

INFORMS: recruitment

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Useful intelligence on the movement of families. How many are relocating to your catchment area, and where they have come from? Allows for targeted marketing and school development planning.

  • House move trends

INFORMS: recruitment

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Don’t see the data research project you’re looking for? MTM will be happy to provide a bespoke project just for you.

Email Daniel Cohen or call us on 01502 722787

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