MTM’s data research projects provide you with the data your organisation needs to drive future planning.
Our market research products are designed to focus on providing the data required to make crucial decisions on resourcing and activities to:
- improve recruitment and increase the school roll
- minimise student attrition and improve retention
- and raise the organisation’s profile in its target market and the education sector in order to attract families, teaching and non-teaching staff, leaders and governors who will bring their skills and work as a team to ensure the organisation’s future success
MTM uses UK-wide demographic information and a combination of qualitative and quantitative research methods to acquire exactly the data required to inform clients of the realities of their organisation’s situation.
Of course, we don’t expect our education clients to be experts in market research themselves – through a series of friendly, collaborative discussions our team members are able to work with clients to ascertain the information that would be of greatest benefit to them in their decision-making.
Our suite of market research products is infinitely customisable to suit the needs of individual clients and can be combined to create a totally bespoke market research project designed to meet clients’ needs exactly.
We ensure that the pricing of our products is transparent, and realistic in relation to education organisations’ budgets. In fact, we have recently revisited our offer in order to break down projects into distinct elements to improve affordability, particularly with smaller organisations in mind. We also offer subscription packages and the opportunity to spread payments over time.
For more information on any of our data research projects, please email Daniel Cohen, MTM’s Head of Business Development, or call Dan on 07976 029430
Understanding your market and the people who live there is crucial to knowing how best to communicate with them. Here’s MTM’s MD James Leggett to explain MTM’s Supergroups system of audience segmentation – we analyse the families who live in your school’s catchment area and provide you with a profile based on their assumed financial situation, but also the newspapers and magazines they read and the types of houses they live in. Fascinating stuff!