8th March 2016 – MTMinsights Conference

MTM are delighted to announce that we will be holding our annual MTMinsights school marketing conference on Tuesday 8th March 2016 at 110 Rochester Row , Victoria, London.

The MTMinsights school marketing conference is focused on supporting the professional growth and development of senior management teams in the independent education sector through education, exchange, and peer-to-peer engagement.

The programme includes:

Successful International Recruitment – Suzanne Rowse. Suzanne will look at the ways of working effectively with agents as part of a successful international marketing strategy as well as bringing you the latest news on what is happening in the global market and the potential impact on international recruitment.

Digital Impact – Everything Has Changed; Nothing Has Changed – Sally Anne Rogers. This session explores both current and future trends emanating from the corporate and retail world, and how schools can tap into these ideas to create imaginative recruitment campaigns which both excite their influencers and attract new audiences.

What’s on School Leaders’ Minds? – Fergal Roche shares findings from their national survey, conducted with Ipsos MORI, on the state of school leadership.

What the Future Holds for the Independent Education Sector – Nicky Adams and James Leggett. Following the release of the 2016 MTM Independent Education Sector Report, Nicky and James will discuss and debate the key findings of the report, including why parents do and don’t choose an independent education (based on our updated Missing Million research), how parents pay for school fees, and the factors most likely to impact the sector in the future.

The Five Service Improvements Your School Needs to Make to Increase Enrolments – Jonathan Winchester examining why schools need to constantly measure the customer experience and the simple things your school can do to dramatically improve the customer experience NOW.

The Art of Holding a Great Open Day – Lucy Barnwell. What is the art of a great open day? How do you get parents to attend? How do you make sure you have a vibrant school that sells itself? What are the key ingredients that win parents over? Most importantly how do you turn visitors into joiners? We know you cannot control the weather, but you can control everything else!

KEYNOTE SPEAKER Rein Sikveland – The Conversation Analytic Role-Play Method. This session will show how a scientific approach to the study of language and social interaction can underpin an evidence base for third, private and public sector organizations to communicate effectively with prospective clients, service users, and stakeholders. This will include what (not) to say in initial telephone inquiries; what (not) to write on websites and leaflets, and some tips on design and branding.

KEYNOTE SPEAKER Robert Hill – The Growth of Multi-Academy Trusts: The Implications and Opportunities for the Independent Education Sector. There are now well over 800 multi-academy trusts (MATs) in England. Organised groups of schools look set to become the main means for organising school improvement support over the next five years. MATs are also becoming the means to achieve economies of scale in the delivery of back office and support functions. This presentation will look at how effective MATs are, the factors that are driving the move towards formal school groups and discuss how effective MATs are. The session will also explore what the independent sector might learn from the MAT movement and consider the opportunities for independent schools to be involved with MATs and/or promote their own MAT.

KEYNOTE SPEAKER Mark Peel – The Independent Sector 1979 to the Present Day. Mark will examine the factors that forced change in the independent sector and the subsequent results of that change, such as more competent governing bodies, better facilities, a more accountable staff, better academic results, greater cultural and sporting opportunities and better pastoral care. He will also look at the challenges for the future including curbing costs and securing greater efficiencies, dealing with the pressure of higher expectations from both parents and pupils, and improving relations with the state sector and wider society.

There will also be plenty of time for networking and sharing good practice with colleagues in the sector as well as developing new contacts.

Book your place by using the online form below or contact us on (01502) 722787.

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