MTM’s team of marketing professionals help our clients to maximise the opportunities revealed by market research and analysis and plan for future success.

These experts collaborate with our clients to put in place practical, workable action plans, as well as the key performance indicators that allow them to be monitored regularly, to get organisations on the right track and make sure they stay there.

MTM’s strategic marketing services are bespoke – elements listed under each service can be combined to create a package that suits your organisation’s specific requirements.

To discuss strategic marketing for your organisation, please email Daniel Cohen, MTM’s Head of Business Development, or call Dan on 01502 722787

A thorough examination of your organisation’s current marketing function and performance. This is a crucial first step in moving forward. Findings and recommendations are presented in person and in a written report.

  • One-to-one discussions with key staff and focus groups with selected pupils and parents
  • Segmentation and analysis of past enquiries and conversions and enquiries for future enrolment
  • Profiling of past, current and potential parent / pupil roll
  • Review of current marketing mix: brand identity, digital profile, advertising, PR and marketing collateral
  • Competitor analysis including fee comparison and SWOT analysis
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How well is your organisation recruiting and retaining UK pupils? This audit reviews staffing and department structure, identifies opportunities for improvement and recommends how they can be maximised.Findings and recommendations are presented in person and in a written report.

  • One-to-one discussions with key staff
  • Segmentation and analysis of past enquires and conversions, enquiries and registrations for future enrolment and retention levels at key transition points
  • Review of data collection and management including CRM or MIS systems
  • Review of processes, policies, and procedures including communications, visits, open days and follow up
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A full review of your organisation’s record of success in recruiting international students. Findings and recommendations are presented in person and in a written report.

  • One-to-one discussions with key staff and focus group with international pupils
  • Review of agent relationships, lead generation, conversions, and non-joiner feedback
  • Segmentation (nationality, year group of entry, gender, Tier 4 etc) and analysis of past enquires and conversions, enquiries and registrations for future enrolment and retention levels at key transition points
  • Review of data collection and management including CRM or MIS systems
  • Review of processes, policies, and procedures including CAS/visa processing, communications, marketing collateral, visits, and follow-up
  • Review of staffing and department structure
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An outsider’s view of the impression your organisation gives to the outside world. Findings and recommendations are presented in person and in a written report.

  • Review and evaluation of all internal and external communications including messaging, materials and brand attributes, awareness, visibility, and loyalty
  • Competitor analysis
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Provision of a workable strategy, targeted squarely at achieving your organisation’s goals. This must follow a marketing audit (and also ideally an admissions audit). The overarching strategy is presented to the organisation’s key stakeholders, along with an agreed marketing strategy document.

  • Consideration of the findings and recommendations of marketing and / or admissions audits and any market research undertaken
  • Establishment of overall business objectives
  • Consideration of the overall marketing mix: price, positioning, product and promotion
  • Recommendation of marketing strategies would be appropriate to meet these objectives, together with budgets, targets, KPIs and timelines
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A practical action plan, detailing the activities needed to fulfil the marketing strategy. Following the agreement of an MTM marketing strategy and with the engagement of all key stakeholders, a marketing plan will be delivered.

  • An action plan with clear objectives, timelines, costs and measurables to deliver strategic marketing objectives
  • Recommendations for adjustments to brand identity where needed including considerations for website, promotional materials, engagement, and communications.
  • Multi-channel marketing solutions including advertising (on and off-line and including search, display and retargeting), content marketing, e-marketing, PR, SEO and events.
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How to reduce the number of pupils who leave your organisation early. Following in-depth analysis, a workable plan for retaining pupils at key transition points will be delivered.

  • Analysis of enrolment and retention data including any previous leaver surveys and exit interview feedback
  • Establishment of key push and pull factors together with internal and external influences
  • Review of competitors
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A plan to manage change within your marketing and admissions department. At the conclusion of the review, a working communications plan will be delivered, as well as a report on learning and outcomes.

  • Review of the motivations for change, any obstructions to this, perceptions of key stakeholders and desired outcomes
  • Comprehensive planning of communications with clear timelines and appropriate messaging for all key stakeholders including staff, parents, pupils, feeder schools, governors etc
  • Leading or assisting (with confidentiality and sensitivity) with change management and implementation of the communications plan, review progress and report back on learnings and outcomes
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Review of current marketing and admissions department staffing and recommendations for adjustment. This analysis follows a marketing and/or admissions audit and will result in the delivery of a department structure and restructuring plan, job descriptions and candidate reviews and feedback.

  • Consider the findings and recommendations of the above audit(s)
  • Plan a staffing structure considering current structure, experience and skill sets of personnel, budget restrictions and overall objectives
  • Review and adjust within constraints and recommend process of re-structure.
  • Present job descriptions as required
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Don’t see the strategic marketing support you’re looking for? MTM will be happy to provide a bespoke project just for you.

Email Daniel Cohen or call us on 01502 722787

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