Parent surveys – why bother?

With the fresh intake of September starters, what better way to start the year than with a parent survey. We’ve calculated the average parent lifetime value at an all-through independent school is £414,369, so you could say that your parents are pretty valuable. More valuable, in fact, than the average house, family car and holiday home put together! Which means that keeping them by keeping them happy, should be our number one priority.

Parents love to feel their voices are heard and their opinions matter and interestingly, it is often the schools which generate the best survey results, that research their parents the most.

A third-party survey is the best approach as it yields more honest and accurate results. But what sets our surveys apart?

• We think of ourselves as ambassadors for your school – giving you the very best.
• Our surveys are completely bespoke. We do not believe that one size fits all – we work closely with your team to prepare a fully tailored survey questionnaire that’s perfect for you.
• We manage the complete process for you.
• We benchmark your results across the sector, giving them context and meaning.
• We assess the differences in age groups, boys/ girls, day/ boarding pupils.
• We focus on recommendations – highlighting areas of interest and implications for your school.
• We’ve got a great team – you’ll love working with us!

And finally, we love a good parent quote and always recommend asking what parents love about your school, giving you a whole host of wonderful quotes to use in your marketing!

Contact us to find out more.