Positive parental engagement within schools is a vital part of any marketing strategy. It can support learning at home, improve communications and relations with parents, raise awareness of school events and information and improve the reputation of your school – essential for that all important word of mouth marketing.
We have no doubt, parental engagement will be a key part of your strategy but how successful is the parental engagement strategy within your school? And are there any ways in which you can improve it to maximise your results?
Our work has seen us research over 200,000 school parents and we know that communication is a common gripe. Not just the frequency of communication but also the consolidation of communications (or lack of). Getting the balance right between informing parents and oversaturating them requires very careful consideration and planning.
Of course, every school is different and understanding your own parents will be key to your success. We are experts when it comes to researching school parents – we’ll tell you exactly what your parents really think and more importantly provide you with the strategy and guidance you need to optimise parental engagement in your school.
Get 2019 off to a flying start and get in touch!