Only continual public relations activities will get your organisation noticed.

Business lore has it that potential customers need to see your organisation’s name at least seven times before they will make an approach. This means you need to work hard to give your organisation as much exposure to the right people as possible, and keep your name at the forefront of their minds.

PR support

MTM’s PR service offers practical day-to-day PR activities and management of outside agencies to help organisations to implement their strategic marketing plans effectively and maximise the results:

  • Advertising (on and off-line)
  • Search Engine Optimisation
  • Social media
  • Public relations management
  • Content management
  • E-marketing
  • Production of marketing collateral
  • Events
  • Attendance at senior management and governors’ meetings
  • Attendance at sixth form recruitment fairs and events on behalf the school

Our professionals keep in close contact with their client organisations, through weekly telephone updates, monthly visits and monthly reports on key performance indicators. They also offer advice and consultation on an ad hoc basis (response within 24 hours).

Media office support

MTM also offers specific media office support for education organisations, aimed at securing editorial coverage and making the most of opportunities to contribute to publications and platforms.

To discuss media and PR support for your organisation, please email Daniel Cohen, MTM’s Head of Business Development, or call Dan on 01502 722787

Get your media release operation up and running to achieve editorial coverage in relevant media.

  • Audience: identify target audience, match to suitable media (newspapers, magazines, online news portals, professional organisations), compile media contacts list for distribution
  • Content: agree key messages and supply content guidelines
  • Design: media release design for Word, email or digital communications platforms (eg Mailchimp)
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Media release set-up plus the creation, design and distribution of six media releases per year (usually one per half-term).

Additional media releases also available.

  • Media release set-up
  • Content and design: original content written from information supplied, with additional interviews or research as needed
  • Distribution and handling of media enquiries, if required
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Communication of important business news.

  • Creation, design and distribution of one in-depth media release on a business-related topic – merger, acquisition, expansion, closure – written, designed and distributed to relevant media.
  • Audience: identify target audience, match to suitable media (newspapers, magazines, online news portals, professional organisations), compile media contacts list for distribution Content: agree key messages and write original content from information supplied, with additional interviews or research as needed
  • Design: media release design for Word / email / digital communications platforms (eg Mailchimp) if not already in existence
    Distribution: production and distribution to agreed contacts Handling of media enquiries, if required
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Make the most of opportunities for coverage in relevant publications with articles that are read and enjoyed by your target market.

Advertorial or editorial, readable and informative articles written with style and to suit the publication or platform, in line with key messages. Opportunity must be pre-secured.

  • Articles written for publication or online content
  • Based on information supplied
  • Additional research or interviews also carried out if needed
  • Written to brief, style and length by professional journalist
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letter to parents

Communication with your organisation’s parents or other stakeholders, by letter or email.

  • Tailored to recipient profile
  • Sensitive to issues
  • Based on information supplied
  • Additional research or interviews also carried out if needed
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Don’t see the media and PR support you’re looking for? MTM will be happy to provide a bespoke project just for you.

Email Daniel Cohen or call us on 01502 722787

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