MTM Market Report: The Impact of COVID 19 on Parental Perceptions of Independent Schools
The experience of home learning with their children during the period of lockdown in the summer term 2020 has prompted affluent parents of state school pupils to consider moving them to independent schools, MTM’s new survey finds.
But why do they feel independent education is worth paying for and what do they expect from fee-charging schools? And how confident do parents already paying fees feel about continuing to find the money for independent education? The findings of our survey are essential reading for school leaders and marketers and should be taken into account in strategic admissions planning.
Read MTM’s report ‘The Impact of COVID 19 on Parental Perceptions of Independent Schools’ in full, FREE OF CHARGE…