If you’re looking to convert more visits to joiners, mystery shopping will give you the information you need.
It’s your sales process after all and this process will improve your conversion rates. In fact, we’ve seen up to 10x return on investment, which is significant when you consider the average lifetime value is over £400,000!
We recommend conducting a mystery shopping exercise both before and after a training exercise, to quantify the service level improvement and expected conversion increase. A rolling programme can be invaluable too, helping staff understand their performance relative to others in the sector.