The information higher education providers need to recruit new students and develop successfully and sustainably.
The UK’s higher education sector is growing at pace.
MTM offers the information higher education providers need in order to increase their student populations and to expand in ways that are sustainable in the long-term. Our qualitative and quantitative market research gives a clear picture of organisations’ current positioning and uncovers the evidence and the intelligence higher education leaders need to make informed decisions on their providers’ future direction.
To discuss market research for your university, please email Daniel Cohen, MTM’s Head of Business Development, or call Dan on 01502 722787
The view from the mountain top – all the information you need to fully understand your higher education provider’s position in the market and to identify the best opportunities for future recruitment.
MTM 3-60 is a complete demand and supply analysis, showing where your university or college sits in relation to its competitors and how strong that competition is, as well as identifying under-accessed pockets for student recruitment, giving insights into how the student market could change in future, and recommendations on how your provider could capitalise.
- Market position, full catchment analysis, roll trends analysis, population projection
Why did some students visit but not join? Why did they go elsewhere?
During 10- to 15-minute informal conversations with prospective students who showed an interest in your higher education provider, but ultimately did not choose it, our researchers find out which university or college they did choose, why they considered your provider, what they were looking for, and any push/pull factors that were instrumental in the decision-making process.
- Telephone interviews with students who did not choose your provider – essential in order to improve conversion rates from offer to acceptance of a place
What were the factors that caused students to leave your provider before the end of the programme of study? What could you have done to keep them?
During 10- to 15-minute informal conversations with students who left early, our researchers find out if they stopped studying all together or chose a different provider, and if so which one, as well as why they decided your provider was no longer right for them and why.
- Telephone interviews with students who left before the end of the programme of study – essential in order to improve retention rates
How satisfied are your higher education provider’s current students? What do they think you do well, and what not so well? Where can you improve?
Through an online survey or more targeted telephone interviews, our researchers understand how current students (all, or segments, such as certain year, faculty or course groups) feel about the experience of studying at your university or college.
- Survey of current students
Why did post-graduate students choose to study with your higher education provider rather than the others?
What was their experience of the admissions process? And has their choice lived up to expectations? Through an online survey or telephone interviews, our researchers find out which aspects of your provider’s post-grad offer work well and which could be improved.
- Survey of post-graduate students
What are past students’ lasting impressions of their experience of studying at your higher education provider?
Which aspects were they satisfied with, and which did they wish had been better? Would they recommend you to a friend? Through an online survey or more targeted telephone interviews, our researchers understand which aspects of studying with your provider past students (all, or segments, such as certain year, faculty or course groups) are pleased with, which aspects they think could have been better, and how their qualification has prepared them for their next steps.
- Survey of past students
How high is staff morale at your university of college?
Our researchers undertake an online survey of all or sections of your staff to gauge their wellbeing, as well as their opinions on the support available to them. This enables senior leaders to check on staff engagement and to understand any concerns before they become significant and potentially result in the loss of good staff to other providers.
- Staff survey
Don’t see the survey you’re looking for? MTM will be happy to provide a bespoke project just for you.
Email Daniel Cohen or call us on 01502 722787