In London Paddington yesterday, The Economist was encouraging subscriptions by talking about the ways we are able to impact our climate. Of course, a key topic in the news has been the recent publication on the change in temperatures attributable to human behaviour. They had breakfast bars including crickets as the protein enricher and beautifully branded edible coffee cups, pictured above, with the slogan ‘grounds for change’ – a nice play on words.
What we found most interesting about the MESSAGE was what it made you think about – in this case about climate change.
When prospective parents walk around your school what is the MESSAGE that they receive about their children’s future? What are you encouraging them to think about?