MTM can help owners and managers of Early Years settings to ensure the continued success of their provision by uncovering the facts about the local market and the wants and needs of current and potential future customers.
Early Years settings rely on a frequent turnover of pupils, so ensuring that your offer meets the expectations of parents and that there are sufficient numbers of potential pupils in your catchment area are essential to continued success.
If you’re considering buying or launching one or more new nursery settings, MTM can provide the market intelligence you need to ensure you make the right decisions. From assessing the current level and type of demand in the local market to looking ahead to future population and demographic changes, the information MTM offers will help you to invest wisely and shape your new setting to meet the expectations of the parents.
For those already running an Early Years setting, we offer thorough third-party qualitative research to find out what parents currently using your setting think of the provision you offer, and what would encourage them to use it more, or recommend it to their friends. We also gain valuable insight by speaking to parents who considered your setting but did not eventually choose it for their children, and to ascertain why they chose a different provider.
MTM is experienced in providing market research and strategic advice to the operators of Early Years chains and standalone settings to provide them with the information and evidence they need to continue to offer a first step into education for pre-school aged children for many years to come.
For more information on any of our Early Years projects, please email Daniel Cohen, MTM’s Head of Business Development, or call Daniel on 07976 029430