Back to Marketing Basics

By |June 8th, 2018|Uncategorised|

The Chartered Institute of Marketing (CIM) define marketing as:  “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes I think we need reminding! Too often, even [...]

A welcome to be celebrated

By |May 25th, 2018|Uncategorised|

Many of you will know, one of our areas of research at MTM is mystery shopping and it is something we have done a considerable amount of this year.  When [...]

Preparing for VAT on school fees

By |April 25th, 2018|Uncategorised|

Phil Salmon. Haysmacintyre. London. United Kingdom. Considerable concern has been caused by the announcement last year that, if elected, Labour will introduce VAT on school fees. Clearly the [...]

Social Media Tips for Schools

By |April 25th, 2018|Uncategorised|

According to the latest research, people spend more time on social media than they do cooking, eating or even socialising in person. Every year we spend more and more time [...]

Know your Market

By |April 25th, 2018|Uncategorised|

Knowing your market is critical when it comes to marketing your school, but researching everything can be time-consuming, not to mention costly. With the latest issue of our newsletter, we [...]