James and the MTM team have carried out over 100 mystery shops this year, so many infact that this has become an inauguration task! Before starting, each ‘shopper’ is issued...

Chapter 1: Redefine the problem ‘How do you achieve growth in a shrinking industry?’ is the question that keeps the Headmaster up at night. As a collective working in the...

A fundamental limiting feature of your school is its location. However, your catchment boundary can be blurred by providing transportation. Previous research by James and the MTM team suggests that...

Our latest newsletter contains a wider range of contributors than ever before, with articles on Facebook Live, going international, building successful marketing campaigns and building successful alumni relations. To discuss...

Blogs are a great way to generate ideas, share information, and spark talking points. What’s more is that blogs have evolved, and you will now find top companies supporting their...

I am sure you may have heard me mention (just once or twice!) that good market research is essential for schools. By determining families’ wants and needs you can target...

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]When undertaking any research, the focus should...

At MTM, we are proud of the level of data we hold and strive to keep it as up to date as possible. We have now added to our portfolio...

Last Thursday I spoke at the ISA Proprietors Conference 2016 about our independent “Missing Million” research. It is undoubtedly my favourite piece of MTM research as it not only unpicks...

Yesterday I was invited to speak on a panel at the Education Investor forum on Property in Education. My panel session focused on the trials and tribulations of planning and...

Most people would be forgiven for thinking ‘it will never happen to me’ when thinking of extreme situations, but as Chris Cully from Dilitas said at last week’s Proprietors Forum, for those...

Schools are one of the biggest industries where professionalism not only counts, but is essential. With new guidelines regarding keeping children safe in education having come into practice on 5th...

Summer Holidays are long, regardless of whether your school breaks up at the end of June or the third week of July. Whilst it is a much needed time for...

The first week or two of the school holidays is often filled with phone calls from people desperately trying to reach them before schools close their doors for the summer. ...

With the last days and weeks of the academic year in sight, this time of year is often when parents feel it an opportune time to let school leaders know...