Are your numbers up or down for your region?
As a research company specialising in Education, the MTM team wait with bated breath for the release of roll trend data from the Department of Education each year. The Independent [...]
Millennials spend over £3,300 on takeaways, eating out, coffees, socialising and clothes
Following a recent survey Barclays have found millennials spend over £3,300 on takeaways, eating out, daily coffees, socialising and buying new clothes. And two thirds admit they don’t save enough, [...]
Trimming the excess
It’s January, which means we are currently being bombarded with messages about losing weight, getting fit or embarking on a ‘dry January’, following the extreme excess of the festive season. [...]
Hazelwood School Case Study
Hazelwood School, who educate around 600 1 -13 year olds in Surrey had been successfully growing their pupil numbers over a number of years. However, aware that birth rates had [...]
It’s Census Day
Perhaps we should hide the fact that we are very excited by the fact that it’s census day, but we just can’t help it! We’re data geeks and we know [...]
Optimising parental engagement
Positive parental engagement within schools is a vital part of any marketing strategy. It can support learning at home, improve communications and relations with parents, raise awareness of school events [...]
Reflection & Projection: the independent schools sector
The start of the school year is by far the most important; it’s the time we start with our intentions and projections for a fruitful year. With that in mind, [...]
Data: The New Gold
Today, data is the new gold. Organisations are fighting each other over the rights to new and more valuable seams of data. We have created a whole new industry which [...]
Parent surveys – why bother?
With the fresh intake of September starters, what better way to start the year than with a parent survey. We’ve calculated the average parent lifetime value at an all-through independent [...]
Schools in rich areas are twice as likely to be outstanding – have we created an elitist state system?
Data this week has revealed that schools in affluent areas are twice as likely to be rated ‘outstanding’ than those in the most deprived. Just 16 per cent of schools [...]
Back to Marketing Basics
The Chartered Institute of Marketing (CIM) define marketing as: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes I think we need reminding! Too often, even [...]
A welcome to be celebrated
Many of you will know, one of our areas of research at MTM is mystery shopping and it is something we have done a considerable amount of this year. When [...]