Recruiting and retaining staff
How recruitment is managed varies from school to school and very much depends on internal policy and process. Many schools favour the traditional interview process of receiving applications, a face [...]
Challenges of International Marketing
I write this article as the UK enters a time of uncertainty with Brexit shadowing over us all and many questions being raised on what it means for international recruitment. [...]
Trimming the excess
It’s January, which means we are currently being bombarded with messages about losing weight, getting fit or embarking on a ‘dry January’, following the extreme excess of the festive season. [...]
The TPS Mess 2019
This year, the Chancellor’s budget speech made it very evident he was trying to please everyone, with the exception of independent schools. What the Chancellor did not talk about was [...]
Marketing: From a student’s perspective
Our Research Director regularly supports students at the University of East Anglia. In one session, James met George Chrysostomou, who had some interesting insights on his experiences of how to [...]
The Head making Headlines
Just over 3 years ago, James Allen moved from London to take on his first Headship at Beech Hall School in Cheshire. He’s been making headlines recently after sitting GCSE [...]
Hazelwood School Case Study
Hazelwood School, who educate around 600 1 -13 year olds in Surrey had been successfully growing their pupil numbers over a number of years. However, aware that birth rates had [...]
Reflection & Projection: the independent schools sector
The start of the school year is by far the most important; it’s the time we start with our intentions and projections for a fruitful year. With that in mind, [...]
Analyse your Marketing & Admissions with our Conversion Calculator
Analysing the success of our Marketing & Admissions activity is essential for any school and that means that means looking back to understand what worked and what didn’t, calculating conversion [...]
Data: The New Gold
Today, data is the new gold. Organisations are fighting each other over the rights to new and more valuable seams of data. We have created a whole new industry which [...]
Kimbolton School Case Study
Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge corridor. The successful day and boarding school, who educate 980 pupils [...]
Preparing for VAT on school fees
Phil Salmon. Haysmacintyre. London. United Kingdom. Considerable concern has been caused by the announcement last year that, if elected, Labour will introduce VAT on school fees. Clearly the [...]