Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge corridor. The successful day and boarding school, who educate 980 pupils [...]
With the fresh intake of September starters, what better way to start the year than with a parent survey. We’ve calculated the average parent lifetime value at an all-through independent [...]
How many new families did you secure this September intake? We ask this question now, because until the first day of school starts, nothing is a given! We've calculated [...]
The wait is finally over and the success stories have been pouring in over social media. We would like to add our congratulations to all of the pupils who together [...]
With the school year coming to an end, it’s a perfect time to reflect on your school and your place within the market you serve. The most successful schools are [...]
Controversial plans to remove independent school’s charitable status by 2020 will hit around 50 schools across Scotland, placing them at a huge disadvantage, leading us to question 'How can we [...]
As we are often reminded, state schools can often pose just as much competition as our local independent competitors. But one area most independent schools excel at is the sporting [...]
The Chartered Institute of Marketing (CIM) define marketing as: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes I think we need reminding! Too often, even [...]
Phil Salmon. Haysmacintyre. London. United Kingdom. Considerable concern has been caused by the announcement last year that, if elected, Labour will introduce VAT on school fees. Clearly the [...]
Last year, trust schools gave away 168,025 bursaries and scholarships. Did they get value for money? There may still be some people who have not cottoned on to the fact [...]
According to the latest research, people spend more time on social media than they do cooking, eating or even socialising in person. Every year we spend more and more time [...]
Some schools have been merging the functions of marketing and development at a leadership level, typically appointing Directors of Development & Marketing or Directors of External Relations with a team [...]
