Controversial plans to remove independent school’s charitable status by 2020 will hit around 50 schools across Scotland, placing them at a huge disadvantage, leading us to question 'How can we [...]
As we are often reminded, state schools can often pose just as much competition as our local independent competitors. But one area most independent schools excel at is the sporting [...]
The Chartered Institute of Marketing (CIM) define marketing as: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes I think we need reminding! Too often, even [...]
Phil Salmon. Haysmacintyre. London. United Kingdom. Considerable concern has been caused by the announcement last year that, if elected, Labour will introduce VAT on school fees. Clearly the [...]
Last year, trust schools gave away 168,025 bursaries and scholarships. Did they get value for money? There may still be some people who have not cottoned on to the fact [...]
According to the latest research, people spend more time on social media than they do cooking, eating or even socialising in person. Every year we spend more and more time [...]
Some schools have been merging the functions of marketing and development at a leadership level, typically appointing Directors of Development & Marketing or Directors of External Relations with a team [...]
No doubt it is report writing time for many of you, as well as me! I've just finalised our quarterly marketing report, a task I actually find very incredibly rewarding. A [...]
‘Customers’ or prospective parents as we prefer to refer to them are sceptical – they know all too well that your job is to market and sell your school to [...]
MTM’s Managing Partner David Cardle has been appointed Chair of Governors at Stoke College. He succeeds Mr Jonathan Burchell who has served as Chair of Governors since 2013. On his [...]
How well did your communications stand up to the Beast from the East? We have seen record school closures across the UK in the last week, thanks to the adverse [...]
When Theresa May announced her plans to review university tuition fees, I think most of us breathed a sigh of relief. In her own words ‘the system has failed to [...]
