Grounds for change
In London Paddington yesterday, The Economist was encouraging subscriptions by talking about the ways we are able to impact our climate. Of course, a key topic in the news has [...]
The TPS Mess 2002
From the Chancellor's 'give away' budget speech on 29 October, it was evident he was trying to please everyone, with the exception perhaps of independent schools. At least the dreaded [...]
Reflection & Projection: the independent schools sector
The start of the school year is by far the most important; it’s the time we start with our intentions and projections for a fruitful year. With that in mind, [...]
Cash flow forecasting: identifying cyclical shortfalls
Alan Kuhnell has over 30 years experience advising boards of directors and financial stakeholders of multi-nationals; the last 16 years were spent at PwC in London. More recently, he’s been [...]
Kimbolton School Case Study
Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge corridor. The successful day and boarding school, who educate 980 pupils [...]
Parent surveys – why bother?
With the fresh intake of September starters, what better way to start the year than with a parent survey. We’ve calculated the average parent lifetime value at an all-through independent [...]
Start September with a SMILE
How many new families did you secure this September intake? We ask this question now, because until the first day of school starts, nothing is a given! We've calculated [...]
A levels – congratulations not only on the results but the personal stories too!
The wait is finally over and the success stories have been pouring in over social media. We would like to add our congratulations to all of the pupils who together [...]
Is your independent school future-proof?
With the school year coming to an end, it’s a perfect time to reflect on your school and your place within the market you serve. The most successful schools are [...]
Scottish independent schools face tax hike – how can we help them to survive?
Controversial plans to remove independent school’s charitable status by 2020 will hit around 50 schools across Scotland, placing them at a huge disadvantage, leading us to question 'How can we [...]
Sports Days – a wonderful celebration of our USP’s
As we are often reminded, state schools can often pose just as much competition as our local independent competitors. But one area most independent schools excel at is the sporting [...]
Back to Marketing Basics
The Chartered Institute of Marketing (CIM) define marketing as: “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes I think we need reminding! Too often, even [...]