Writing A Great Brief
Our Head of Business Development & Marketing Deborah McKenzie shares her top tips on writing a great brief.
School Content Calendar
One of our top tips for schools when it comes to social media is to create a content calendar. It's likely that you know what's happening around your school in [...]
Marketing: From a student’s perspective
Our Research Director regularly supports students at the University of East Anglia. In one session, James met George Chrysostomou, who had some interesting insights on his experiences of how to [...]
The Head making Headlines
Just over 3 years ago, James Allen moved from London to take on his first Headship at Beech Hall School in Cheshire. He’s been making headlines recently after sitting GCSE [...]
It’s Census Day
Perhaps we should hide the fact that we are very excited by the fact that it’s census day, but we just can’t help it! We’re data geeks and we know [...]
A word about Parents’ Evening
At the end of last year I attended a parents' evening where I was told my child has moved from being exceptionally good at Maths, to just plain average! This [...]
Grounds for change
In London Paddington yesterday, The Economist was encouraging subscriptions by talking about the ways we are able to impact our climate. Of course, a key topic in the news has [...]
The TPS Mess 2002
From the Chancellor's 'give away' budget speech on 29 October, it was evident he was trying to please everyone, with the exception perhaps of independent schools. At least the dreaded [...]
Reflection & Projection: the independent schools sector
The start of the school year is by far the most important; it’s the time we start with our intentions and projections for a fruitful year. With that in mind, [...]
Cash flow forecasting: identifying cyclical shortfalls
Alan Kuhnell has over 30 years experience advising boards of directors and financial stakeholders of multi-nationals; the last 16 years were spent at PwC in London. More recently, he’s been [...]
Kimbolton School Case Study
Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge corridor. The successful day and boarding school, who educate 980 pupils [...]
Parent surveys – why bother?
With the fresh intake of September starters, what better way to start the year than with a parent survey. We’ve calculated the average parent lifetime value at an all-through independent [...]