Hazelwood School Case Study
Hazelwood School, who educate around 600 1 -13 year olds in Surrey had been successfully growing their pupil numbers over a number of years. However, aware that birth rates had [...]
It’s Census Day
Perhaps we should hide the fact that we are very excited by the fact that it’s census day, but we just can’t help it! We’re data geeks and we know [...]
Optimising parental engagement
Positive parental engagement within schools is a vital part of any marketing strategy. It can support learning at home, improve communications and relations with parents, raise awareness of school events [...]
Preparing for our festive visitors
It’s that lovely time of year where we all prepare for Christmas traditions and celebrations in schools and no doubt, your parents and families will be flooding in to be [...]
What does the recent CACI house movers survey mean for independent schools?
CACI have just published the results of their house movers survey and there is a wealth of information contained within that report, we can leverage for our marketing strategies in [...]
A word about Parents’ Evening
At the end of last year I attended a parents' evening where I was told my child has moved from being exceptionally good at Maths, to just plain average! This [...]
Grounds for change
In London Paddington yesterday, The Economist was encouraging subscriptions by talking about the ways we are able to impact our climate. Of course, a key topic in the news has [...]
Open Day every day?
I’d say most of us have come to the end of our Autumn Open Day season by now and I’d love to open a discussion on their necessity, frequency and [...]
The TPS Mess 2002
From the Chancellor's 'give away' budget speech on 29 October, it was evident he was trying to please everyone, with the exception perhaps of independent schools. At least the dreaded [...]
Affordability – again!
Many of you will know that we have long championed affordability of independent education. This week, the issue has made headlines yet again. Ross Clark of The Telegraph has been [...]
Reflection & Projection: the independent schools sector
The start of the school year is by far the most important; it’s the time we start with our intentions and projections for a fruitful year. With that in mind, [...]
Analyse your Marketing & Admissions with our Conversion Calculator
Analysing the success of our Marketing & Admissions activity is essential for any school and that means that means looking back to understand what worked and what didn’t, calculating conversion [...]