Preparing for our festive visitors
It’s that lovely time of year where we all prepare for Christmas traditions and celebrations in schools and no doubt, your parents and families will be flooding in to be [...]
What does the recent CACI house movers survey mean for independent schools?
CACI have just published the results of their house movers survey and there is a wealth of information contained within that report, we can leverage for our marketing strategies in [...]
A word about Parents’ Evening
At the end of last year I attended a parents' evening where I was told my child has moved from being exceptionally good at Maths, to just plain average! This [...]
Grounds for change
In London Paddington yesterday, The Economist was encouraging subscriptions by talking about the ways we are able to impact our climate. Of course, a key topic in the news has [...]
Open Day every day?
I’d say most of us have come to the end of our Autumn Open Day season by now and I’d love to open a discussion on their necessity, frequency and [...]
The TPS Mess 2002
From the Chancellor's 'give away' budget speech on 29 October, it was evident he was trying to please everyone, with the exception perhaps of independent schools. At least the dreaded [...]
Affordability – again!
Many of you will know that we have long championed affordability of independent education. This week, the issue has made headlines yet again. Ross Clark of The Telegraph has been [...]
Reflection & Projection: the independent schools sector
The start of the school year is by far the most important; it’s the time we start with our intentions and projections for a fruitful year. With that in mind, [...]
Analyse your Marketing & Admissions with our Conversion Calculator
Analysing the success of our Marketing & Admissions activity is essential for any school and that means that means looking back to understand what worked and what didn’t, calculating conversion [...]
Data: The New Gold
Today, data is the new gold. Organisations are fighting each other over the rights to new and more valuable seams of data. We have created a whole new industry which [...]
Cash flow forecasting: identifying cyclical shortfalls
Alan Kuhnell has over 30 years experience advising boards of directors and financial stakeholders of multi-nationals; the last 16 years were spent at PwC in London. More recently, he’s been [...]
Kimbolton School Case Study
Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge corridor. The successful day and boarding school, who educate 980 pupils [...]