Awareness, Retention & Growth
Running an independent school is difficult, running an independent school as a business is a necessity. Now, I do appreciate that is anathema to many that work within the Education [...]
The Impact of Brexit on International Schools
Brexit: the biggest challenges for international schools throughout Europe Having recently spent time in Asia and the Middle East visiting schools and talking with school owners, parents and Principals, Brexit [...]
Recruiting and retaining staff
How recruitment is managed varies from school to school and very much depends on internal policy and process. Many schools favour the traditional interview process of receiving applications, a face [...]
Challenges of International Marketing
I write this article as the UK enters a time of uncertainty with Brexit shadowing over us all and many questions being raised on what it means for international recruitment. [...]
Writing A Great Brief
Our Head of Business Development & Marketing Deborah McKenzie shares her top tips on writing a great brief.
Does your school have Year 7 places to fill for September?
If the answer to this question is yes, it's time to act NOW. National Offer Day for secondary schools was 1st March, which means there are currently thousands of disillusioned [...]
School Content Calendar
One of our top tips for schools when it comes to social media is to create a content calendar. It's likely that you know what's happening around your school in [...]
Millennials spend over £3,300 on takeaways, eating out, coffees, socialising and clothes
Following a recent survey Barclays have found millennials spend over £3,300 on takeaways, eating out, daily coffees, socialising and buying new clothes. And two thirds admit they don’t save enough, [...]
If MTM did strategy days
We recently held a 3-day strategy meeting at the new MTM offices. Whilst initially I was reticent about the length of the meeting, we’ve now come out of the other [...]
Trimming the excess
It’s January, which means we are currently being bombarded with messages about losing weight, getting fit or embarking on a ‘dry January’, following the extreme excess of the festive season. [...]
The TPS Mess 2019
This year, the Chancellor’s budget speech made it very evident he was trying to please everyone, with the exception of independent schools. What the Chancellor did not talk about was [...]
Marketing: From a student’s perspective
Our Research Director regularly supports students at the University of East Anglia. In one session, James met George Chrysostomou, who had some interesting insights on his experiences of how to [...]