State of the Sector
Scotland enjoys a small but very dynamic independent sector with schools that suit every family’s educational requirements: from single to mixed sex, faith schools and non-denominational schools not to [...]
How Are Your Numbers?
A regular opening line in conversations between Heads of small and medium sized prep schools up and down the country is often “How’re your numbers?” Whether that speaks volumes [...]
School matters newsletter – Issue 24
Our latest newsletter contains a wider range of contributors than ever before, with articles on Facebook Live, going international, building successful marketing campaigns and building successful alumni relations. To discuss [...]
The top marketing blogs for school marketers
Blogs are a great way to generate ideas, share information, and spark talking points. What’s more is that blogs have evolved, and you will now find top companies supporting their [...]
To outsource or not to outsource – that is THE question!
I am sure you may have heard me mention (just once or twice!) that good market research is essential for schools. By determining families’ wants and needs you can target [...]
What are your research objectives?
When undertaking any research, the focus should always be on the objectives. Why are you doing it? What do you NEED to know and what would be nice to know? [...]